OUTDOOR-ADVERTISING-Master-Thesis-Toni-ivanoski.pdf

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Microsoft Word - Master_Thesis
University American College Skopje
School of Business
Skopje
Toni Ivanoski, BA
Outdoor
AN OPEN CONVERSATION
A Master’s Thesis on the Phenomenon “Outdoor Advertising“
Mentor: Prof. Dr. Nada Sekulovska
Skopje, September 2007
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Creative outdoor advertising pictures, taken from site www. Ffickr.com
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Outdoor
AN OPEN CONVERSATION
A MasterÔs Thesis on the Phenomenon ÑOutdoor AdvertisingÒ
By Toni Ivanoski
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Abstract
This thesis, articulate an analysis, theory and research of
why, choosing the outdoor advertising. It will examine how the paid
form of no personal presentation and promotion, outdoor spaces
have impacted businesses and communications, how can create
revenue and greatly boost the spread of information, how the
outdoor places add richness to the media landscape, how it works
and what the future of the Outdoor advertising may be.
Increasing the traffic usage means the business will increase
emphasis on outdoor advertising. The people stay home less and are
on the road more, on the ways to their homes, to their workplaces, on
the way where they are going to drink their coffee and anywhere.
The enormous message is better communication, received
any time of the year, 30 days per month, 7 days per week and 24
hours per day. The outdoor advertising is the most successful
medium in using the reach for adult population. It enables people to
see the picture of the potential, or build brands.
Choosing it, you are selecting the most cost-effective and
the high-impact advertising medium available, that grabs the
attention of potential customers. Build the brand and find out why is
the best, - THE OUTDOOR MEDIA .
.
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