Rebecca J. Pulju - Women and Mass Consumer Society in Postwar France (2010).pdf - All History - alibi251

Women and Mass Consumer Society in Postwar France

Women and Mass Consumer Society in Postwar France examines the

emergence of a citizen consumer role for women during postwar mod-

ernization and reconstruction in France, integrating the history of eco-

nomic modernization with that of women and the family. This role both

celebrated the power of the woman consumer and created a gendered

form of citizenship that did not disrupt the sexual hierarchy of home,

polity, and marketplace. Rede ning needs and renegotiating concepts

of taste, value, and thrift, women and their families drove mass con-

sumer society through their demands and purchases at the same time

that their very need to consume came to de ne them.

Rebecca J. Pulju is an assistant professor of history at Kent State

University in Ohio. Her work has been published in the Journal of

Women’s History and the Proceedings of the Western Society for

French History .

Women and Mass Consumer

Society in Postwar France

REBECCA J. PULJU

Kent State University

cambridge university press

Cambridge, New York, Melbourne, Madrid, Cape Town,

Singapore, São Paulo, Delhi, Tokyo, Mexico City

Cambridge University Press

32 Avenue of the Americas, New York, ny 10013-2473, usa

www.cambridge.org

Information on this title: www.cambridge.org/9781107001350

This publication is in copyright. Subject to statutory exception

and to the provisions of relevant collective licensing agreements,

no reproduction of any part may take place without the written

permission of Cambridge University Press.

First published 2011

Printed in the United States of America

A catalog record for this publication is available from the British Library.

Library of Congress Cataloging in Publication data

Pulju, Rebecca, 1974–

Women and mass consumer society in postwar France / Rebecca Pulju.

p. cm.

Includes bibliographical references and index.

isbn 978-1-107-00135-0

1. Women consumers – France – History. 2. Consumption

(Economics) – France – History. 3. France – Economic

conditions – 1945– I. Title.

hc280.c6.p85 2011

306.30944

′

09045–dc22 2010033341

isbn 978-1-107-00135-0 Hardback

Cambridge University Press has no responsibility for the persistence or accuracy of urls

for external or third-party Internet Web sites referred to in this publication and does not

guarantee that any content on such Web sites is, or will remain, accurate or appropriate.

Rebecca J. Pulju - Women and Mass Consumer Society in Postwar France (2010).pdf

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika: