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Q3-2000_OAR
ENGAGE ADKNOWLEDGE
ONLINE ADVERTISING REPORT
THIRD QUARTER 2000
ENGAGE ADKNOWLEDGE
ONLINE
ADVERTISING
REPORT
THIRD QUARTER 2000
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ENGAGE ADKNOWLEDGE
ONLINE ADVERTISING REPORT
THIRD QUARTER 2000
CONTENTS
PAGE
Introduction
1
The Report:
Section I: Number of Sites & Networks Seeking Advertising
2-3
Number of Sites & Networks Seeking Advertising
4-7
Overall CPM
5
CPM by Site & Network Category
6
Number of Sites & Networks and Average CPM
7
Section III: Creative Formats
8-10
Top 10 Banner Sizes
9
Format Acceptance by Media Type
10
Section IV: Focus Analyses
11-14
Rate of Conversions After Ad Views
12
Time Lag From View to Conversion vs. Click to Conversion Comparison
13
Percent of Conversions From Repeat Users
14
Section IV: Europe
15-16
Average U.S. CPM Rate vs Average European CPM Rate
16
Copyright 2000 Engage Inc. All rights reserved.
Section II: Advertising Rates
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ENGAGE ADKNOWLEDGE
ONLINE ADVERTISING REPORT
THIRD QUARTER 2000
INTRODUCTION
Online marketing is constantly evolving. Every single day, new media, new technologies – and
new challenges – come into play and change the overall picture. Amid all of this change, one
thing remains certain – standing still today may well mean being left behind tomorrow.
As the leading innovator in online marketing, Engage has the far-reaching insight and broad
expertise to help you stay one step ahead of the ever-changing Internet landscape. We
understand that knowledge is power. The Engage AdKnowledge Online Advertising Report is
one way we can put that power into your hands and help you meet and profit from each new
challenge like never before.
Subjects addressed in the Report include the status and trends of Web advertising in general.
The Report is published quarterly for the benefit of those involved in online advertising and is
available on our Web site at www.engage.com/adknowledge. The source of reported data is the
Engage AdKnowledge System. We believe the information to be both accurately reported and
meaningful to members of our industry. All data is aggregated. Advertising rates are as
reported on rate cards. The sites and networks in the System are representative of the Web
advertising marketplace. According to Nielsen//NetRatings, the Web-wide reach of those sites
and networks is 95.85% of the home audience and 98.42% of the work audience.
This Report is distributed at the sole discretion of Engage. The reprint or reuse of any portion
of its contents requires advance permission and source acknowledgement. Please address
comments or requests to:
Michele Schott
Director, Marketing
Engage
1808 Embarcadero Road
Palo Alto, California 94303
650-842-6502
mschott@adknowledge.com
Copyright 2000 Engage Inc. All rights reserved.
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ENGAGE ADKNOWLEDGE
ONLINE ADVERTISING REPORT
THIRD QUARTER 2000
SECTION I: NUMBER OF SITES & NETWORKS SEEKING ADVERTISING
Copyright 2000 Engage Inc. All rights reserved.
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ENGAGE ADKNOWLEDGE
ONLINE ADVERTISING REPORT
THIRD QUARTER 2000
NUMBER OF SITES & NETWORKS SEEKING ADVERTISING
(as compiled in the AdKnowledge System)
7000
6206
5953
6000
5433
5000
4586
4000
3000
Jun-00
Jul-00
Aug-00
Sep-00
Source: AdKnowledge System
Key finding: The number of sites and networks seeking advertising continues to increase - 35% in Q3.
Copyright 2000 Engage Inc. All rights reserved.
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