Torsa - catalog 2011.pdf

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Torsa C1-C4
The dream becomes reality...
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Imagine a saltwater reel with
more speed, more power,
more versatility, and better
castability.
Dream no longer. Introducing
the Shimano ® Torsa ™ .
www.shimano.com
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The
Evolution
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of a Dream
Five years ago, Shimano
American Corporation’s Executive
Vice President, Dave Pfeiffer, first
saw the need for a small, high
speed, high power lever drag
reel, with excellent castability.
Size should not limit a lever drag reel, thought Pfeiffer,
who fishes the Southern California coastline in small,
highly maneuverable boats. Fishing like that, you have
to react fast. There’s no place for heavy tackle. But, you
still want to catch big fish. You need the power and
drag of a large reel.
Star drag reels, which are extremely castable and typi-
cally smaller than most lever drags, were not the answer.
When trolling a star drag reel with heavy line, you can’t
adjust the drag the way you can with a lever drag reel.
On the other hand, the small lever drags on the market
were just smaller versions of the larger reels: Slow, bulky
reels that did not offer much in terms of castability.
From their history on the water, the team knew that a
small lever drag reel needed to be high speed with high
power and, most of all, castable. No reel like this had
ever been created. Instead of putting the project in the
hands of a lever drag designer, Shimano Japan put one
of their top engineers on the job, Kenichi Kawasaki, a
baitcasting reel designer with expertise in castability.
Kawasaki is a true fishing fanatic who put everything he
had into this project.
Ultimately, nothing existed that fit the needs. So, Pfeiffer
asked his team, “How do we build a reel like this, from
the inside out?” Wheels began to turn.
Innovation
Last year, Shimano revolutionized fishing with the
Calcutta TE™ DC, a digitally controlled baitcasting reel.
This year, Shimano did it again. Fishing has never seen
anything like the Torsa™ a High Speed, High Power
lever drag reel that’s extremely castable and features
Rapid Fire™, an interchangeable, technique-specific
cam system. Most importantly, its evolution began
on the water.
The Result
Torsa uses High Efficiency Gearing (HEG™) for
maximum speed and power. It also uses an extremely
large drive gear—the largest in Shimano’s history—
because a longer lever delivers more torque. And the
Torsa looks different. It’s asymmetrical. The spool is
larger on one side to hold the oversized drag washer.
This unconventional look is just one more example of
how the reel was designed, from the inside out instead
of the outside in.
Excellent Castability
Unique machining processes reduce the mass and
weight of the spool. Torsa’s lighter spool takes less
energy to start spinning, reducing the potential for
backlash, which you receive from horsing a heavy
“In the past, you would come up with the appearance of
the reel first, then pack it full of specs,” said Jeremy
Sweet, product manager for Shimano American
Corporation. “But with this reel we let the design develop
from the targets and goals.”
This is Shimano’s driving philosophy for Torsa. “We
didn’t say the market needs these specs and then
moved to build it. Instead, we went out on the water
and said ‘Wouldn’t it be great if we could build a better
lever drag reel?’ ”
www.shimano.com
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How Shimano takes an idea and develops a revolutionary new reel
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