Propellerhead Brand Manual.pdf

Brand Manual

Table of Contents

Propellerhead

p.1

Reason

p.13

Record

p.19

ReCycle

p.41

ReFills

p.53

The Producers Conference

p.65

Supporting Brands

p.69

Usage Guidelines

p.74

The Propellerhead Brand

What is this book?

The aim of the Propellerhead brand manual is simple enough: we

want to help you help us communicate. Whenever a Propellerhead

product appears in print, online or even on film, a number of key

identifiers come into play: fonts and logos and their colors and

placement, graphical components and their respective uses, even

tonality and wording. By following the guidelines presented in this

book, and by simply doing things the way we do them, you will help us

communicate our brand and our products in a clear, effective way.

p.1

Respect the brand

Please follow the guidelines laid out here to the best of your ability – we

need to maintain harmony and coherence in all Propellerhead communi-

cation. A Propellerhead related ad or newsletter should be instantly

identifiable as just that. Significant time and effort were invested in the

creation of our brands and their respective design platforms, so by doing

things by the book (this book), you’re honoring not just the brands

themselves, but also the ideas behind them.

The master brand

The Propellerhead brand is the master brand. The products are all sub

brands to the master brand and inherit style and tonality from the master

brand. The master brand does not take center stage as the products do,

but acts as an identifier next to its sub brand. For a good example, see

the Reason box.

How we communicate

We don’t shout. Never have, never will. All Propellerhead communication

is based on the notion that our products and their features are strong

enough to speak for themselves. When we do big ourselves up, it’s

always a tongue-in-cheek thing – we are safe in the knowledge that when

it comes down to it, our products can walk the walk.

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