Magento.1.3.Sales.Tactics.Cookbook.pdf

Magento 1.3 Sales Tactics

Cookbook

Improve your Magento store's sales and increase your

proits with this collection of simple and effective

tactical techniques

William Rice

BIRMINGHAM - MUMBAI

Magento 1.3 Sales Tactics Cookbook

or transmitted in any form or by any means, without the prior written permission of the

publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the

information presented. However, the information contained in this book is sold without

warranty, either express or implied. Neither the author, nor Packt Publishing, and its

dealers and distributors will be held liable for any damages caused or alleged to be

caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the

companies and products mentioned in this book by the appropriate use of capitals.

However, Packt Publishing cannot guarantee the accuracy of this information.

First published: April 2010

Production Reference: 1220310

Published by Packt Publishing Ltd.

32 Lincoln Road

Olton

Birmingham, B27 6PA, UK.

ISBN 978-1-849510-12-7

www.packtpub.com

Cover Image by Ed Maclean ( edmaclean@gmail.com )

Credits

Author

William Rice

Editorial Team Leader

Aanchal Kumar

Reviewer

Jose Argudo Blanco

Project Team Leader

Priya Mukherji

Acquisition Editor

David Barnes

Project Coordinator

Ashwin Shetty

Development Editor

Mehul Shetty

Proofreaders

Lynda Sliwoski

Lesley Harrison

Technical Editor

Alfred John

Production Coordinators

Adline Swetha Jesuthas

Copy Editor

Leonard D'silva

Melwyn D'sa

Indexer

Hemangini Bari

Cover Work

Adline Swetha Jesuthas

About the Author

William Rice is a software training professional who lives, works, and plays in New York

City. He is the author of books on Moodle, Magento, and software training.

His indoor hobbies include writing books and spending way too much time reading sites

like Slashdot ( www.slashdot.org) . His outdoor hobbies include orienteering, foraging

for wild edibles in New York City parks, and practicing archery within site of JFK Airport.

William is fascinated by the relationship between technology and society: how we create

our tools, and how our tools in turn shape us. He is married to an incredible woman who

encourages his writing pursuits and has two amazing sons.

William can be contacted through his blog at http://williamriceinc.blogspot.com .

A huge "thank you" to my wife, for giving me the time and space to complete

this book. And to my in-laws for their support during this project. An overdue

thank you to David Barnes for recruiting me into the Packt family.

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