Basics Design_Design Thinking.pdf
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Basics Design: Design Thinking
BASICS
Gavin Ambrose
Paul Harris
Design
08
TH!NKING
n
the act or practice
of using your mind to
consider design
DESIGN
BASICS
Gavin Ambrose
Paul Harris
design
08
TH!NKING
DESIGN
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permission of the copyright holder.
ISBN 978-2-940411-17-7
10 9 8 7 6 5 4 3 2 1
Design and text by Gavin Ambrose and Paul Harris
Original photography by Xavier Young
www.xavieryoung.co.uk
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incorporate amendments in future editions.
2
3
Client:
Futro Fanzine
Design:
Futro
Design thinking:
Logo appropriation forces
people to consider the parallels
between large corporations
and religion
Futro Fanzine
This poster, created by Futro, appropriates a famous fast-food logo and adapts
it to the context of organised religion by making it appear like a church building or
bishop’s mitre. The appropriation transfers the fast-food brand characteristics and
colour scheme to the new context and implies that organised religion is akin to a
massive global brand with great marketing muscle. The design questions how
people view both large corporations and religion.
Contents
Introduction
6
How to get the most out of this book
8
Frost Design
NB Studio
Studio Myerscough
Stages of thinking 10
The design process 12
Stage 1 – Define 14
Stage 2 – Research 18
Stage 3 – Ideate 20
Stage 4 – Prototype 22
Stage 5 – Select 24
Stage 6 – Implement 26
Stage 7 – Learn
Research 34
Identifying drivers 36
Information gathering 38
Target groups
Idea generation
48
42
Basic design
directions 50
Themes of thinking 56
Inspiration and
references
Samples and
feedback
46
60
Brainstorming
66
Value
70
28
Inclusion
74
Example project
30
Sketching
76
Presenting ideas
80
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