Encyclopedia of Public Relations, 2005.pdf

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Library of Congress Cataloging-in-Publication Data

Encyclopedia of public relations / edited by Robert L. Heath.

p. cm.

“A Sage reference publication.”

Includes bibliographical references and index.

ISBN 0-7619-2733-6 (cloth)

1. Public relations—Encyclopedias. I. Heath, Robert L. (Robert Lawrence), 1941-

HD59.E48 2005

659.2’03—dc22

2004009256

This book is printed on acid-free paper.

0405060710987654321

Acquisitions Editor:

Margaret H. Seawell

Editorial Assistant:

Jill Meyers

Developmental Editor:

Paul Reis

Production Editor:

Diane S. Foster

Copy Editor:

David Mason, Publication Services

Typesetter:

C&M Digitals (P) Ltd.

Proofreader:

Libby Larson

Indexer:

Jeanne R. Busemeyer

Cover Designer:

Ravi Balasuriya

Contents

Editorial Board vi

List of Entries vii

Reader’s Guide xi

Illustrations and Tables xv

Contributors xix

Preface xxiii

Acknowledgments xxix

About the Editor xxxi

Entries

Volume I: A-L 1–498

Volume II: M – Z 499–1025

Appendices

Appendix 1: The Public Relations Society of America Code of Ethics 907

Appendix 2: International Association of Business Communicators Code of Ethics 913

Appendix 3: Milestones in the History of Public Relations 915

Appendix 4: Public Relations Education for the 21st Century: A Port of Entry 919

Appendix 5: The Corporate Annual Report: An Evolution 951

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American Bell Telephone Company Annual Report, 1881

AT&T 2002 Annual Report

Appendix 6: Public Relations Society of America Local Chapters 981

Appendix 7: Public Relations Online Resources 989

Appendix 8: Where to Study Public Relations 993

Appendix 9: Dictionary of Public Relations Measurement 1013

Index 1027

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