Ross Jeffries - Mindframe Persuasion - Book Interview Transcipt (2009).pdf

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Mindframe Copywriting
610274403.001.png
Mindframe®
Copywriting
“Unpublished”
Book Interview
and Transcript
EXCLUSIVE
FOR SEMINAR
ATTENDEES
Created By
Ross Jeffries
Renegade Influence Expert
Website:
Write Irresistibly Hypnotic Copy, Persuade In Person From
M
The Stage, Boardroom Or Broadcast Media Like A Jedi-
aster And Have People Eagerly Do Your Bidding In Every
Walk Of Life!
Copyright © 2009, Ghita Services, Inc. All Rights Reserved.
This transcript may not be duplicated without written permission from the author.
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Disclaimer
The MindFrame® Copywriting Program may contain viewpoints that may be considered
controversial by certain audiences. It is intended as a powerful guide for self-
respecting, intelligent people who are looking to achieve success and happiness in life
through the power of persuasion.
I, Ross Jeffries, Ghita Services., Inc, and/or MindframePersuasion.com (or any of our
other websites or entities) cannot and will not be held responsible in any way for your
actions, and will not be held liable for any and all claims from you or any other third
party.
You alone are responsible for your decisions and actions, even if they have an impact
on others. This information is meant for informational and educational purposes only.
While this transcript contains information, tips, tools, and strategies that are
recommended by us and, in most cases, have succeeded when applied by others, this
product and its contents carry no warranty or guarantee (either explicit or implied) that
the purchaser or reader will achieve success with the material, or in any other endeavor
for which they may be used.
PAR
T ONE
1
MindFrame® Persuasion Program
MindFrame® Copywriting "Unpublished" Book Interview and Transcript
Copyright 2009, Ghita Services, Inc. All Rights Reserved.
J
ames:
ello and welcome to the call. My name is James Roche and I’m very excited to be
peaking today with Paul Ross. He’s going to share with us today the mind frame
technology to creating excellent and superior copy in your sales material. Paul,
elcome to the call.
w
P
aul:
Thank you. I should be calling myself the artist formerly known as Ross Jefferies. First
f all, before we get to that story because that’s a fascinating story of how you came
about to creating the mind frame technology. Let’s go over a little bit about what the
stener is going to learn in this call and some of the benefits they can pull out of it.
li
Paul:
First and foremost, let me make a distinction. There are some pretty good courses out
there on
hypnotic copywriting, how to put hypnotic language into your sales and d
g pieces. I don’t know if you want me to mention them but I’ll actually
ere credit is due. There’s some really good people out there.
irect
credit wh
The diff logy.
Fundame filter
of skepti just
reading your copy through the filter of wanting to be convinced, the filter of believing that
what you’re saying is important and true and through a process that continually builds
on that convincing. So as they continue to read, they’re convinced that reading your
ales piece, your direct marketing letter, your direct marketing ad, they continually
convince themselves that you’re someone to be trusted and that reading the message
nd continuing to read it is something very important and valuable in and of itself,
econd to making the product more valuable. Now, of course, the product is going to
become much more valuable when they view it through those filters.
erence is mind frame copywriting uses the mind frame techno
ntally, what we’re going to be showing how to do is remove the reader’s
cs and distraction and just plain lack of attention so that they’re actually
s
a
s
James:
That’s a huge, huge promise that you’re offering us here Paul. When you have that kind
of leverage with a person it’s powerful.
Paul:
Let me explain something. There are certain things about copywriting that are always
going to be holding true. I don’t mean to supplant them or take away from them. For
example, you’re always going to have to have a good headline, you’re always going to
have to state benefits, you’re always going to have to have a really good offer, etc.
2
MindFrame® Persuasion Program
MindFrame® Copywriting "Unpublished" Book Interview and Transcript
Copyright 2009, Ghita Services, Inc. All Rights Reserved.
H
s
o
marketin
give

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