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Worksheet
Easy business
easyHotel is expanding into the Middle East. Are there more good times ahead for entrepreneur Stelios
Haji-Ioannou, the founder of the easyJet airline?
1 You have a business trip to London. Which hotel will you choose? Explain your choice to a partner.
St Gregory Hotel **** City
Premier singles from £129.00 pn
Luxury accommodation – central
Eden Hotel *** Nr. Paddington
Single £65.00 – £135.00 pn
Top class at affordable prices
easyHotel Central London
Prices from £30.00 per night
Safe and clean
2 Complete the dates on the timeline by scanning the article below.
______ : easyJet
______ : easyInternetcafé
______ : easyHotel
easyGroup
______ : easyGroup
______ : easyCar
easyHotel expands
Entrepreneur Stelios Haji-Ioannou is expanding his
easyHotel chain. His aim is to open nearly 40 hotels in 20
countries in the Middle East, North Africa and India over the
next few years. easyHotel started in London in 2004. The idea
behind this part of the easyGroup is that customers will
accept less space for a better price. Rooms are small -
although not as small as those in a Japanese capsule hotel!
The price includes an en-suite shower. Everything else, such
as television, is extra. It even costs extra for a room with a
window! The target customer for the Middle East operation
is the local, rather than the Western traveller.
printed ticket, relying instead on ‘e-tickets’. Last year, easyJet
carried 30 million passengers; its founder has made a fortune.
Although Stelios has started more than 16 ventures, not all of
these have been successful! In 1998, he founded the
easyGroup in order to extend his brand. The use of the colour
orange makes his range of products instantly recognisable. In
1999, the first easyInternetcafé opened in London – with
huge queues of people waiting to go online. However, in this
particular venture, Stelios and his partners lost millions, and
today his Internet Cafes are much smaller. In 2000 he started
easyCar, a car rental company and next came easyPizza,
delivering pizzas to homes in the UK. easyMusic.com offers
downloads of music tracks from 25p, far less than other
online music stores. Stelios’ basic idea is to create a new
business model by undercutting rivals. How successful will
he be in taking his ‘easy’ vision to the Middle East?
Stelios is famous for creating easyJet in 1995. He is often seen
as the man who changed European aviation. The idea of
cheap tickets on ‘no-frills’ airlines has benefitted millions of
consumers. easyJet was the first airline to stop issuing a
3 Read the whole article. What do you learn about Stelios Haji-Ioannou and the easyGroup?
4 Complete the missing vowels in these words. Use some of the words to create sentences about your own company.
(a) _xp_nd
(b) t_rg_t
(c) d_l_v_r
(d) f_ _ nd_d (e) br_nd
(f) pr_c_
(g) c_ns_m_r (h) _ _ m
(i) v_s _ _ n
(j) c_st_m_r
(k) ch _ _ n
(l) pr_d_ct
5 Work in small groups. You are the board of directors at the easyGroup. Think of a new product line. Prepare a
presentation which includes details of the product, cost and target customer. Be ready to present your product idea to
the class.
This page has been downloaded from www.businessenglishonline.net.
It is photocopiable, but all copies must be complete pages.
Copyright Macmillan Publishers Limited 2006.
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