Communicating Across Cultures - Bob Dignen (CAMBRIDGE).pdf - Angielski - studiowena

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Communicqting

Across Culrures

Bob Dignen

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Combridge Business Skills

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CAMBRIDGE UNIVERSITY ?RESS

Cambridge, NewYo¡k, Melboume, Madri4 Cape Tovi'n,

Singapor€, Sáo Paulq Delhi, Tokyo, Mexico City

cambridge UniveÉity hess

The Edinburgh Building, Cambridee CB2 8RU, UK

www.cambridge.org

Info¡mation on this title: !{'r'r'l ¡.cambridge.o¡&/9780521181983

@ Cambddge Unh€ñity Prcss 2011

This publication is in copyright. Subject to statütory exception

and to the provisions ofrclevá¡t coll€ctir€ ücensing agreements,

no reproduction of any part may take place without the úritten

pe¡mission of Cambridg€ Unive¡sity Press.

Fi¡st published 2011

Printed in th€ United Kingdom at tlle University Press, cambúdge

A catsloÍ¡].e rccordfor this plúIicatiot is at'ailable hom the Bntkh Library

ISBN 978 0 521-18198-3 Stüde¡t's Book¡viü Audio CD

ISBN 978-0-521-18202 7 DVD

cámbridge University Press has no responsibility for the peGistence or

acdracy of ljRll for exte¡nal or third'party int€met websites referr€d to in

this pubücatior\ a¡d does not guarantee that any content on such websites is,

o¡ will remain, accumte or appropriate. I¡formation regárding prices, travel

timetables and other factual information given in this work is correct at

the time of fust printing but Cambridge University Press does üot Slararltee

the accuracy of such irformation thereafter.

Contents

Prep¿Íng to communic¿te across c!ltures

I Developing intercu tur¿l ski ls

A Describing corpomte cultures

B Deve oping f exib ethi¡klng to de¿ with difierent i¡tercu tula situ¿rions

2 M¿n¿ginq first meetings

A Skategies for m¿¡¿gi¡g firsi meetings

B BLriding re ationships

3 Communic¿ting effectively

A Communic¿ting clea¡ly good a¡d b¿d ¡ews

B N4anaging conve¡s¿tion sty es

4 Mafaging internatio¡al meetings

A Decision nraki¡g

B De¿ling with differcnt ¿¡d difficutny es of commLrnic¿rion

5 Becoming ¿ beüer listener

A Cl¿rifying meaninq

B Listening effective y

6 Prese¡ting across cultures

A CLrstomising your message for differcnt aLrdiences

B Managing questions effective y

7 Writinq er¡ails

A Communic¿ting cle¿rly ln em¿ils

B Communicating sensitive messages effectively

8 Negoti¿ting ¿cross culturés

A Setiing clear objectives for a neqoUation

B lnfluencing frategies for neqotiations

9 [,4¿naging conflict

A Underst¿nding and avoiding confllct

B De¿iing with conflict

I0 Working in an intemational tea m

A l¡troduci¡q yo!rself to yourte¿m

B Clving and responding iote¿m feedback

I I Manaqi¡q diveuity ¿nd crcativiw

A Cetting the best out of an intem¿tlona team

E Prob er¡-solving techniques

I2 Profjling your interc!ltuml competence

Self profillng of intercu t!r¿lcompetence ¿nd developnrent of a pefsonalacUon p an

Aud¡o scripts

Key ¿nd commentary

Communicauon t¿sk-s

Further reading

Acknowledgements

nr.poring to communicole

qcfoss cullures

You don't ¡eed meto te lyou that bus ness is intem¿tlon¿. B!lwhat imp¿ct doesthe

g ob¡ isation of blsiness h¿ve on the waywe lse Eng Éh to commLrnlcate? We I, what

it means i5th¿t speaking qood Enqlish ls not qood enorgh any more. We h¿ve ¿lso

to understand ¿nd engage with the cha lenges ofwo¡king ¿cross culturcs. We have

to become mor€ ¿w¿re ofthe difierences between oulselves ¿nd peopl€ from other

.ultures. And we h¿ve to ad¡Pt, ¿nd communicate and lse Engl¡h in ¡ w¿yth¿t É

5e¡sitive to these dlffere¡ces-

qob D¡qnen, York Assaciates

Welcometo Commurlcailng Across Cultures, one of ¿ new s€ es olcoLrrses from cambídge

University P.ess deslgned to deve op excel ence in blsiness commLrnication in Engllsh. The

complete t aini¡q p¿ckage inc udes ihis book ¡nd an ALrdio cD, an accompany¡ng DVD wlth

worksheets and a dedicated website with fu ltrainels ¡otes lnc udlng extenslo¡ activiti€5 YoL

c¡n ¿.cess this materla at: w ^\ /.cambridq e.org ielt/ co m m Lr n ic¿tin! across.ultu res

The secrel ol communicoling successfully ocloss cullufes

whether vo! a rc receivinq cllents from ¿broad. visiting pole¡ll¿ overseas sL p pliefs wo rklng

ln lnternationa te¿ms, p €s€ntinq, ¡eqotiatinq or iLrst soci¿lisi¡g ¿fter a had dav\ work yo!

need to be able to do three thlngs to comm!nlcate effectively:

l You need to h¿ve ¿n lnderst¿nding ofyour own cutLrre ¿nd the t¿rget cutLr.e you are

dealinq with. This means rese¿rching and an¿lysing the ¡¿tion¿ , reg ona and corPoÉte

cu t!res ofthe peop e you are de¿llng with.

2 You need to be f exlb e in the w¿yyoLr communicate with people i¡om other cu t!res. fhis

means adapti¡q your styl€ ofcommu¡ic¿tion to fitthe s tLr¿tion.

3 Yo! need to develop ¿n ntern¿tionalstyle of communic¡tion th¿twll en¿beyoutoget

your mess¡se ¿cross etfective y in al bLrsiness ¿nd soci¿l siiLrauons.

E¿ch unit in the book begins with cle¿ry f¿ted aims to develop.elev¿nt skils which c¿n

improve you¡ peformance ¿twork. Ashort C¿ndo stateme¡t ¿tthe efd oleach unit

confirms whlch ¡ew skilsyou have learned ¿nd he ps you tr¿ckyour progres5-

As you workthrough the 12 !nlt5 ofth¡ co!rse, yoLr shou d a w¿ys be thinklnq howto ñ'r¿ke

the skils and techniques yo!r own. Worklns across cLrltures is ¿ rew¿rding ¿nd enjoyable

exDerlencerth s coLÉe ú desiqned to qive yoLr the mea¡s to m¿ke the most of that

I hope you enjoythe Connunicating Across Cutturcs expetiercel

Communicating Across Cultures - Bob Dignen (CAMBRIDGE).pdf

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