Business-to-Business-Marketing.pdf
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Business to Business Marketing
BUSINESS TO BUSINESS
MARKETING
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MARKETING
U.C. Mathur
Professor of Management Studies
Amity University Noida
Formerly, CEO, World Digital,
CEO, Modi Telecom and
CEO, Escorts Telecom
PUBLISHING FOR ONE WORLD
NEW AGE INTERNATIONAL
(P)
LIMITED, PUBLISHERS
New Delhi· Bangalore • Chennai • Cochin • Guwahati • Hyderabad
Jalandhar • Kolkata • Lucknow • Mumbai • Ranchi
Visit us at www.newagepublishers.com
BUSINESS TO BUSINESS
Copyright © 2008, New Age International (P) Ltd., Publishers
Published by New Age International (P) Ltd., Publishers
All rights reserved.
No part of this ebook may be reproduced in any form, by photostat, microfilm, xerography,
or any other means, or incorporated into any information retrieval system, electronic or
mechanical, without the written permission of the publisher.
All inquiries should be
emailed to
rights@newagepublishers.com
ISBN (13) : 978-81-224-2939-8
P
UBLISHING
FOR
ONE
WORLD
NEW AGE INTERNATIONAL (P) LIMITED, PUBLISHERS
4835/24, Ansari Road, Daryaganj, New Delhi - 110002
Visit us at
www.newagepublishers.com
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