0415253551.Routledge.Literacy.in.the.New.Media.Age.Mar.2003.pdf

LITERACY IN THE NEW MEDIA AGE

'In his new book, Gunther Kress shows us that as reading and writing move from page

to screen, literacy is not just as a matter of language but a matter of motivated

multimedia design.'

Jay L. Lemke, City University of New York

In this 'new media age' the screen has replaced the book as the dominant medium of

communication. At the same time image is displacing writing and moving into the centre of

communication.

In this ground-breaking new book, Gunther Kress considers the effects of a revolution that has

radically altered the hitherto 'natural' relation between the mode of writing and the medium of the

book and the page. Taking into account social, economic, communicational and technological

factors, Kress provides a framework of principles for understanding these changes and their effects

on the future of literacy.

Kress considers the likely larger-level social and cultural effects of that future, arguing that the

effects of the move to the screen as the dominant medium of communication will produce

farreaching shifts in relations of power and not just in the sphere of communication. The democratic

potentials and effects of the new information and communication technologies will, Kress contends,

have the widest imaginable political, economic, social, cultural, conceptual/cognitive and

epistemological consequences.

Literacy in the New Media Age is essential reading for anyone with an interest in literacy and its

wider political and cultural implications.

Gunther Kress is Professor of English Education at the Institute of Education, University of

London, UK. His publications include Before Writing: Rethinking the Paths to Literacy

(Routledge, 1996), Reading Images: A Grammar of Visual Design (Routledge, 1996), and

Learning to Write , 2nd edition (Routledge, 1994).

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LITERACIES

Series Editor: David Barton Lancaster University

Literacy practices are changing rapidly in contemporary society in response to broad social,

economic and technological changes: in education, the workplace, the media and in everyday life.

The Literacies series has been developed to reflect the burgeoning research and scholarship in

the field of literacy studies and its increasingly interdisciplinary nature. The series aims to situate

reading and writing within its broader institutional contexts where literacy is considered as a

social practice. Work in this field has been developed and drawn together to provide books which

are accessible, interdisciplinary and international in scope, covering a wide range of social and

institutional contexts.

CITY LITERACIES

Learning to Read Across Generations and Cultures

Eve Gregory and Ann Williams

LITERACY AND DEVELOPMENT

Ethnographic Perspectives

Edited by Brian V. Street

SITUATED LITERACIES

Theorising Reading and Writing in Context

Edited by David Barton, Mary Hamilton and Roz Ivanic

MULTILITERACIES

Literacy Learning and the Design of Social Futures

Edited by Bill Cope and Mary Kalantzis GLOBAL

LITERACIES AND THE WORLD-WIDE WEB

Edited by Gail E. Hawisher and Cynthia L. Seffe

STUDENT WRITING

Access, Regulation, Desire

Theresa M. Lillis

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SILICON LITERACIES

Communication, Innovation and Education in the Electronic Age

Edited by Ilana Snyder

AFRICAN AMERICAN LITERACIES

Elaine Richardson

LITERACY IN THE NEW MEDIA AGE

Gunther Kress

Editorial Board:

Elsa Auerbach Boston University

Mike Baynham University of Leeds

David Bloome Vanderbilt University

Norman Fairclough Lancaster University

James Gee University of Wisconsin

Nigel Hall Manchester Metropolitan University

Mary Hamilton Lancaster University

Peter Hannon Sheffield University

Shirley Brice Heath Stanford University

Roz Ivanic Lancaster University

Gunther Kress University of London

Jane Mace Southbank University

Janet Maybin Open University

Greg Myers Lancaster University

Mastin Prinsloo University of Cape Town

Brian Street University of London

Michael Stubbs University of Trier

Denny Taylor Hofstra University

Daniel Wagner University of Pennsylvania

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