Volkswagen Chronicle.pdf

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Volkswagen
AktiengesellschAft
HISTORICAL NOTES I 7
A series of publications from Volkswagen Aktiengesellschaft, corporate history Department
Der lange Weg zum Global Player.
Volkswagen Chronicle
Becoming a global Player
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HISTORICAL NOTES
A series of publications from Volkswagen Aktiengesellschaft, Corporate History Department
Volkswagen Chronicle
Becoming a Global Player
IMPRINT
EDITORS
for Corporate History Department of Volkswagen Aktiengesllschaft
Manfred Grieger, Ulrike Gutzmann, Dirk Schlinkert
TEXT
Markus Lupa, Büro für Industriegeschichte
DESIGN
design agenten, Hanover
PRINTED BY
Druckerei Hahn, Hanover
ISSN 1615-1593
ISBN 978-3-935112-11-6
© Vol k swa gen AG 20 08
Wol fsbu rg 20 08
CONTENTS
Contents
1904 – 1945
6
The Volkswagen: from Dream to Reality
1945 – 1949
14
The British and their Works
1950 – 1960
32
Internationalization and Mass Production in Germany’s Economic Miracle
1961 – 1972
60
The Beetle-maker between Boom and Crisis
1973 – 1981
94
The New Generation
1982 – 1991
120
New Brands, New Markets
1992 – 2007
152
Globa l i zat ion of t he Mobi l it y Group
The Brands
210 Audi
218 Bentley
224 Bugatti
228 Lamborghini
234 Seat
240 Škoda
246
Volkswagen Financial Services
254
Volkswagen Commercial Vehicles
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