How to succeed in Commercial Photography - Selina Maitreya.pdf - Photography - farral

Universal Copyright Convention, and Pan-American Copyright

Convention. No part of this book may be reproduced, stored in a

retrieval system, or transmitted in any form, or by any means, electronic,

mechanical, photocopying, recording, or otherwise, without prior

permission of the publisher.

10987 54321

Published by Allworth Press

An imprint of Allworth Communications, Inc.

10 East 23rd Street, New York, NY 10010

Cover design by Derek Bacchus

Interior design by Joan O’Connor

Page composition/typography by Integra Software Services, Pvt., Ltd.,

Pondicherry, India

Cover photo by John Soares

ISBN-13: 978-1-58115-491-7

ISBN-10: 1-58115-491-7

Library of Congress Cataloging-in-Publication Data:

Maitreya, Selina.

How to succeed in commercial photography : insights from a leading

consultant / Selina Maitreya.

p. cm.

ISBN-13: 978-1-58115-491-7 (pbk.)

ISBN-10: 1-58115-491-7 (pbk.)

1. Commercial photography–Vocational guidance. I. Title.

TR154.M345 2007

770.23

2007013161

2—dc22

Dedication

This book is dedicated to my boys Sam and Jake

Oppenheim who are two of the finest people I

have ever had the pleasure of sharing a life

with. They continue to love, challenge, and

teach me about caring, integrity, honesty,

truth, and poker.

This book was written in honor of my dear

friend Bill Smith whose loyalty and friendship

was never in doubt and whose humor and love

will live on in the hearts of those who had the

honor to know and love him.

CONTENTS

Acknowledgments

Introduction

vii

PART I VALUES 1

1. Your Values, Your Business

2. Do You Have a Product to Sell?

3. Defining Your Visual Value

4. The Service Component

5. Success or Failure: It’s All about Value

PART II VISION 35

6. Creating Success

7. Develop a Vision-Based Portfolio

8. Building a New Portfolio:

Photographers Speak

9. Millicent Harvey’s Vision Quest

10. Vision: The Client’s Perspective

11. The Gift of Choice

PART III TEAM 67

12. Agents, Marketing Assistants, Consultants:

Who Is Right for You?

13. The Realities of Representation

14. The New Breed of Agent

15. Objective Help from the Business Consultant

16. Team Armour

How to succeed in Commercial Photography - Selina Maitreya.pdf

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