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STUDIO PORTRAIT PHOTOGRAPHY

CHILDREN AND BABIES

Third Edition

MARILYN SHOLIN

Amherst Media ®

PUBLISHER OF PHOTOGRAPHY BOOKS

SPECIAL THANKS

Special thanks to all my clients who let me into their lives and have shared their chil-

dren and families with me. Your children are all a part of my family.

DEDICATION

This book is especially dedicated to the many people who are no longer with me. I know

they are all reading the book “up there” and smiling down on me. I feel their presence.

ThisbookisdedicatedalsotoMichael,withlove.Icouldn’tsurvivewithoutyourlove

and laughter to keep me sane.

All photographs by the author unless otherwise noted.

Published by:

Amherst Media, Inc.

P.O. Box 586

Buffalo, N.Y. 14226

Fax: 716-874-4508

www.AmherstMedia.com

Publisher: Craig Alesse

Senior Editor/Production Manager: Michelle Perkins

Assistant Editor: Barbara A. Lynch-Johnt

Editorial Assistant: Artie Vanderpool

Editorial Assistant: Carey Maines

ISBN-13: 978-1-58428-212-9

Library of Congress Control Number: 2007926860

Printed in Korea.

10 9 8 7 6 5 4 3 2 1

No part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic, me-

chanical, photocopied, recorded or otherwise, without prior written consent from the publisher.

Notice of Disclaimer: The information contained in this book is based on the author’s experience and opinions.

The author and publisher will not be held liable for the use or misuse of the information in this book.

CONTENTS

About the Author . . . . . . . . . . . . . . . . . . . . . . . . . .5

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

1. THE CHILD-FRIENDLY STUDIO . . . . . . . . . . . . . .9

First Impressions . . . . . . . . . . . . . . . . . . . . . . . . .10

Your Appearance . . . . . . . . . . . . . . . . . . . . . . .10

Toys . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Furnishings . . . . . . . . . . . . . . . . . . . . . . . . . . .12

Overcoming Shyness . . . . . . . . . . . . . . . . . . . .12

Your Camera Room . . . . . . . . . . . . . . . . . . . . . .13

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

2. WHO’S THE BOSS HERE? . . . . . . . . . . . . . . . . .17

Newborn to Six Months . . . . . . . . . . . . . . . . . . .18

Seven Months to Thirteen Months . . . . . . . . . . .23

Fourteen Months to Eighteen Months . . . . . . . .25

Nineteen Months to Three Years . . . . . . . . . . . . .27

Four Years to Six Years . . . . . . . . . . . . . . . . . . . .29

Older Sibling Syndrome . . . . . . . . . . . . . . . . . . .31

A Word About Moms . . . . . . . . . . . . . . . . . . . . .32

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33

3. A TYPICAL PORTRAIT SITTING . . . . . . . . . . . . .34

Clothing Consultation . . . . . . . . . . . . . . . . . . . .34

What Works? . . . . . . . . . . . . . . . . . . . . . . . . . . . .36

Keep it Simple . . . . . . . . . . . . . . . . . . . . . . . . . . .37

The Session . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40

Clothing Evaluation . . . . . . . . . . . . . . . . . . . .40

Setup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41

Full-Length Portraits . . . . . . . . . . . . . . . . . . . .41

Close-ups . . . . . . . . . . . . . . . . . . . . . . . . . . . .41

Final Viewing Appointment . . . . . . . . . . . . . . . . .42

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43

Megapixels and Resolution . . . . . . . . . . . . . . .44

Burst Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . .46

Shutter Lag . . . . . . . . . . . . . . . . . . . . . . . . . . .46

CCD vs. CMOS Sensors . . . . . . . . . . . . . . . . .46

Digital Storage Media . . . . . . . . . . . . . . . . . . .49

Image File Formats . . . . . . . . . . . . . . . . . . . . . . .49

TIFF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .50

JPEG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .50

RAW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51

Lenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51

Minimum Camera and Lens Requirements . . . . .51

4. CAMERAS . . . . . . . . . . . . . . . . . . . . . . . . . . . .44

Digital Cameras . . . . . . . . . . . . . . . . . . . . . . . . .44

CONTENTS 3

Creativity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .76

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . .79

8. DIGITAL ARTISTRY WITH COREL PAINTER . . . .81

Just Add Water . . . . . . . . . . . . . . . . . . . . . . . . . .81

Cloned Backgrounds . . . . . . . . . . . . . . . . . . . . . .84

Auto-Painting . . . . . . . . . . . . . . . . . . . . . . . . . . .85

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89

9. POPULAR PLUG-INS . . . . . . . . . . . . . . . . . . . .90

Black & White Conversion for a Subdued Effect .90

Weird Dreams . . . . . . . . . . . . . . . . . . . . . . . . . . .94

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . .94

5. LIGHTING . . . . . . . . . . . . . . . . . . . . . . . . . . . .54

Strobes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54

Monolights . . . . . . . . . . . . . . . . . . . . . . . . . . .57

Power Packs . . . . . . . . . . . . . . . . . . . . . . . . . .57

Built-in and On-Camera Flash . . . . . . . . . . . . . . .57

Light Modifiers . . . . . . . . . . . . . . . . . . . . . . . . . .61

Umbrellas . . . . . . . . . . . . . . . . . . . . . . . . . . . .61

Softboxes . . . . . . . . . . . . . . . . . . . . . . . . . . . .61

Reflectors . . . . . . . . . . . . . . . . . . . . . . . . . . . .62

Grids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63

Minimum Lighting Requirements . . . . . . . . . . . .63

10. MARKETING THAT WORKS . . . . . . . . . . . . . . .96

E-mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .98

Direct Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99

Networking . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99

Word of Mouth . . . . . . . . . . . . . . . . . . . . . . . . . .99

Websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .99

Glaring Omissions . . . . . . . . . . . . . . . . . . . . .101

The Game Plan . . . . . . . . . . . . . . . . . . . . . . .101

Targeted Mailings . . . . . . . . . . . . . . . . . . . . . . .103

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . .103

11. THE PRESENTATION . . . . . . . . . . . . . . . . . .104

Traditional Proofs . . . . . . . . . . . . . . . . . . . . . . .104

Digital Proofs . . . . . . . . . . . . . . . . . . . . . . . . . .104

Projection . . . . . . . . . . . . . . . . . . . . . . . . . . . . .107

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . .107

6. EASY AND EFFECTIVE LIGHTING . . . . . . . . . .66

Three-Light Setup . . . . . . . . . . . . . . . . . . . . . . . .66

Two-Light Setup . . . . . . . . . . . . . . . . . . . . . . . . .66

Effective Background Lighting . . . . . . . . . . . . . .67

High and Low Key . . . . . . . . . . . . . . . . . . . . . . .68

Lighting Patterns . . . . . . . . . . . . . . . . . . . . . . . .68

Flat Lighting . . . . . . . . . . . . . . . . . . . . . . . . . .68

Butterfly Lighting . . . . . . . . . . . . . . . . . . . . . .68

Loop Lighting . . . . . . . . . . . . . . . . . . . . . . . . .68

Rembrandt Lighting . . . . . . . . . . . . . . . . . . . .69

Split Lighting . . . . . . . . . . . . . . . . . . . . . . . . .69

Profile Lighting . . . . . . . . . . . . . . . . . . . . . . . .70

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . .70

12. SALES . . . . . . . . . . . . . . . . . . . . . . . . . . . . .108

Basic Strategies . . . . . . . . . . . . . . . . . . . . . . . . .108

Add-ons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .110

Frames . . . . . . . . . . . . . . . . . . . . . . . . . . . . .110

Portrait Collections . . . . . . . . . . . . . . . . . . . .110

Purses and Jewelry . . . . . . . . . . . . . . . . . . . .111

Other Options . . . . . . . . . . . . . . . . . . . . . . .113

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . .114

13. CUSTOMER SERVICE AFTER THE SALE . . . .115

Thank-You Notes . . . . . . . . . . . . . . . . . . . . . . .115

Mailings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .115

Phone Calls . . . . . . . . . . . . . . . . . . . . . . . . . . . .116

E-mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .118

Make Customers for Life . . . . . . . . . . . . . . . . . .118

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . .118

7. ARE YOU A PHOTOGRAPHER OR AN ARTIST? . .71

Game Plan for Style . . . . . . . . . . . . . . . . . . . . . . .71

Identify Your Strengths . . . . . . . . . . . . . . . . . . . .74

Props . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .74

Variety . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .74

Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .120

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .123

4 STUDIO PORTRAIT PHOTOGRAPHY OF CHILDREN AND BABIES

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