Article Marketing Course.pdf

Article Marketing Course

By Cody Moya

You now own the MASTER RESELL RIGHTS to this

book and it may be re-sold, packaged with

other products, added as bonus, or added to

membership sites as you wish. You may also

sell master resell rights.

YOU MUST NOT CHANGE THE CONTENT IN ANY WAY

Legal Notice:

While all attempts have been made to verify information provided in this publication, neither the Author

nor the Publisher assumes any responsibility for errors, omissions, or contrary interpretation of the subject

matter herein.

This publication is not intended for use as a source of legal or accounting advice. The Publisher wants to

stress that the information contained herein may be subject to varying state and/or local laws or regulations.

All users are advised to retain competent counsel to determine what state and/or local laws or regulations

may apply to the user's particular business.

The Purchaser or Reader of this publication assumes responsibility for the use of these materials and

information. Adherence to all applicable laws and regulations, federal, state, and local, governing

professional licensing, business practices, advertising, and all other aspects of doing business in the United

States or any other jurisdiction is the sole responsibility of the Purchaser or Reader.

The Author and Publisher assume no responsibility or liability whatsoever on the behalf of any Purchaser

or Reader of these materials.

Any perceived slights of specific people or organizations are unintentional.

Earnings Disclaimer

Every effort has been made to accurately represent this product and its potential. Even though this industry

is one of the few where one can write their own check in terms of earnings, there is no guarantee that you

will earn any money using the techniques and ideas in these materials. Examples in these materials are not

to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the

person using our product, ideas and techniques. We do not purport this as a “get rich scheme.’

Any claims made of actual earnings or examples of actual results can be verified upon request. Your level

of success in attaining the results claimed in our materials depends on the time you devote to the program,

ideas and techniques mentioned, your finances, knowledge and various skills. Since these factors differ

according to individuals, we cannot guarantee your success or income level. Nor are we responsible for any

of your actions.

Materials in our product and our website may contain information that includes or is based upon forward-

looking statements within the meaning of the Securities Litigation Reform Act of 1995. Forward-looking

statements give our expectations or forecasts of future events. You can identify these statements by the fact

that they do not relate strictly to historical or current events. They use words such as ‘anticipate’, estimate’,

‘expect’, ‘project’, ‘intend’, ‘plan’, believe’, and other words and terms of similar meaning in connection

with a description of potential earnings or financial performance.

Any and all forward looking statements here or on any of our sales material are intended to express our

opinion of earnings potential. Many factors will be important in determining your actual results and no

guarantees are made that you will achieve results similar to ours or anybody else’s. In fact, no guarantees

are made that you will achieve any results from our ideas and techniques in our material.

Overview

There are dozens of methods to advertise your website.

Most don't work.

The one method that has been proven to work consistently

is an approach focused on retaining existing customers while

cultivating new ones by using the search engines and great

content. There are several ways to do this.

Newsletters. Newsletters keep your website fresh in your

customer's minds. Before the Internet, direct mail was the

only way to consistently remind your customers that you're

around and to let them know about sales and specials. Now

emailed newsletters that customers sign up to receive are

cheap to compile and send, and are a proven way to keep

your customers coming back.

Fresh Content. If you consistently have fresh quality

content on your website, your customers will get into the

habit of returning. In addition, new customers finding great

content on your site are more likely to sign up for your

newsletter, and you can use your newsletter to gradually

convert browsers into customers.

Search Engine Results. Research has shown that most

new customers to an online business are generated by

search engines; and most search engine business comes

from the first two or three pages of the search results on a

keyword. By optimizing your site and its content to

maximize your placement on search engines, you also

maximize your new customer pool. It can be the virtual

visibility equivalent of moving from a shed in the back of

your house to a glossy storefront on a major street.

The single key to all these approaches is great fresh articles,

optimized for your website. The problem? Most web

businesspeople don't have the time to write tons of articles

for their websites. The solution: private-label rights articles.

Niche Marketing with Great Articles

One of the most magnificent qualities of the Internet is that,

by bringing the world close together, it enables people who

fill one tiny corner of interest to come together, marketing

to each other, sharing ideas, and growing as a niche

community. For instance, consider antique marble collecting.

I don't know many people who collect antique marbles. But

if I do a search online, I can find dozens of sites that

specialize in it, many with excellent information on their

sites, places to trade and sell my antique marbles, and tools

with which to make my own marbles.

How can you leverage the enormous power of niche

marketing?

The best way is by providing your web site with great

content focused directly at these niche markets. Instead of

selling to the masses who are interested in Bono and Coca-

cola, sell to those who are hungry for information and

resources concerning their special interest.

In order to do this, you must identify yourself as an expert

in the field you're targeting.

Becoming A Guru

Gurus are the wise men who sit on the mountains,

dispensing advice. You don't have to sit on a mountain but

you do need to dispense advice if you're going to be a guru.

This means you should know what you're talking about.

Online, degrees and education don't mean as much as the

information you can prove you have. The way you prove

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