Subhash C Jain - Marketing Planning Strategy.pdf - Marketing - ivlys

M ARKETING

P LANNING & S TRATEGY

S ubhash C . J ain

* ISBN: 0324014805

* ISBN-13: 9780324014808

* Format: Textbook Hardcover, 800pp

* Publisher: Cengage South-Western

* published Date: November 1999

* Edition Number: 6

* Series: SWC-Marketing Series

Provides the strategic marketing skills necessary to compete in the

global economy with a variety of analytical frameworks to

understand how companies formulate strategy, make strategic

decisions, and implement strategy.

Booknews

Uses a variety of analytical frameworks to demonstrate how

companies formulate and implement strategy. Explores marketing

strategy from the viewpoint of the business unit, and clearly

distinguishes marketing strategy from marketing management. Includes

29 real-life cases with questions, plus chapter summaries and

discussion questions. This sixth edition adds material on the global

market, emphasizes the role of the Internet, and brings an

international focus. Eighteen cases are new. The author is in the

School of Business Administration at the University of Connecticut.

Annotation c. Book News, Inc., Portland, OR (booknews.com)

Subhash C Jain - Marketing Planning Strategy.pdf