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MONEY

LITTLE EFFORT

A Winning Strategy for

Profitable Long-term Investment

Mark Shipman

“Deceptively simple... really impressive” Daily Telegraph

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i

BIG

LITTLE EFFORT

MONEY

ii

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iii

BIG

LITTLE EFFORT

A Winning Strategy for

Profitable Long-term Investment

Mark Shipman

London and Philadelphia

MONEY

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iv

Publisher’s note

Every possible effort has been made to ensure that the information contained in this

book is accurate at the time of going to press, and the publishers and author cannot

accept responsibility for any errors or omissions, however caused. No responsibility

for loss or damage occasioned to any person acting, or refraining from action, as a

result of the material in this publication can be accepted by the editor, the publisher

or the author.

First published in Great Britain and the United States in 2008 by Kogan Page Limited

Apart from any fair dealing for the purposes of research or private study, or criticism

or review, as permitted under the Copyright, Designs and Patents Act 1988, this

publication may only be reproduced, stored or transmitted, in any form or by any

means, with the prior permission in writing of the publishers, or in the case of repro-

graphic reproduction in accordance with the terms and licences issued by the CLA.

Enquiries concerning reproduction outside these terms should be sent to the

publishers at the undermentioned addresses:

120 Pentonville Road

525 South 4th Street, #241

London N1 9JN

Philadelphia PA 19147

United Kingdom

USA

www.koganpage.com

© Mark Shipman, 2008

The right of Mark Shipman to be identified as the author of this work has been

asserted by him in accordance with the Copyright, Designs and Patents Act 1988.

ISBN 978 0 7494 4943 8

British Library Cataloguing-in-Publication Data

A CIP record for this book is available from the British Library.

Library of Congress Cataloging-in-Publication Data

Shipman, Mark.

Big money, little effort : a winning strategy for profitable long-term investment /

Mark Shipman.

p. cm.

Includes bibliographical references and index.

ISBN 978-0-7494-4943-8

1. Investments. 2. Speculation. I. Title.

HG4521.S5245 2008

332.6--dc22

2007043624

Typeset by Saxon Graphics Ltd, Derby

Printed and bound in Great Britain by MPG Books Ltd, Bodmin, Cornwall

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