Commercial Interior Design - August 2010.pdf
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CONTENTS
August 2010
VOLUME 6 ISSUE 8
05
DESIGN UPDATE
11
INDUSTRY SPEAK
Has the economic slowdown left
a glut of highly-skilled designers
on the market, or is fi nding high-
quality staff as challenging as
ever?
CID
fi nds out.
15
DESIGNER Q&A
An exclusive interview with
Erwan Bouroullec, one half of
design’s most famous duo.
FEATURE
Uncovering the eight most
important trends currently
impacting bathroom design.
05
15
22
28
22
28
CASE STUDY
The newly-renovated Sofi tel
Rabat Jardin des Roses is
brimming with Moroccan motifs.
CID
takes a look inside.
34
DESTINATION FOCUS
The low-down on Lebanon’s
interior design industry, including
a look at Beirut’s latest design
landmark, Le Gray Hotel.
39
KITCHEN SUPPLIERS
YOU SHOULD KNOW
A handful of kitchen suppliers
that you should know.
45
PRODUCTS
A showcase of new products,
including Novecento, Noah,
Pasha and Silhouette.
55
CONTRACTS
Your monthly guide to contract
tenders in the region, provided
by Ventures Middle East.
56
OPINION
The changing face of wallpaper,
by Björn Nilsson.
Commercial Interior Design
|
AUGUST 2010
1
www.constructionweekonline.com
FORM FOLLOWS FLOW.
Lb
3
, design Ludovica+Roberto Palomba
Bathroom Culture since 1892 www.laufen.com
LAUFEN SHOWROOMS IN THE MIDDLE EAST
Bahrain: Al Abbas Gallery +973 17741919 alabbas@batelco.com.bh
Iran: Farbar +98 21 88 03 6364 sales@farbar.ir
Jordan: Izzat Musa Marji & Sons Co. +962 65 52 02 84 info@marji.jo
Kuwait: Arte Casa Trading Co. +965 4848 000 info@artecasa.bz
Lebanon: Georges Nassr +961 1 482 462 georgesnasr@zahleh.com
Oman: Ahmed Mohsin Trading L.L.C. +968 248 17 019 sware@amtoman.com
Qatar: M.S.K Building Material +97 44 440 051 info@mskqatar.com
Saudi Arabia: Articasa +96 6 2252 4402 (Jeddah), +96 6 1480 0720 (Riyadh) info@articasa.biz
Syria: Uni Group +96 31 15 32 67 00 unigroup@net.sy
United Arab Emirates: German Home for Bathrooms & Kitchens +971 4 268 9993 info@germanhome.net
Yemen: Abu Al-Rejal Trading Corp. +967 1 272 519 sanitary@abualrejal.com
COMMENT
Registered at Dubai Media City
PO Box 500024, Dubai, UAE
Tel: 00 971 4 210 8000
Fax: 00 971 4 210 8080
Web: www.itp.com
Offices in Dubai & London
ITP BUSINESS PUBLISHING
CEO
W a l i d A k a w i
Managing Director
Neil Davies
Managing Director ITP Business
Karam Awad
Deputy Managing Director
Matthew Southwell
Editorial Director
David Ingham
Consumer is king
F
or all its protestations, and all its efforts to become
EDITORIAL
Senior Group Editor
Stuart Matthews
Editor
Selina Denman
Tel: +971 4 210 8502 email: selina.denman@itp.com
more sustainable, the design industry is inherently
wasteful. Good design, as we all know, is design
that lasts. It is durable enough to withstand the test
of time; it is functional and intuitive; and it is aesthetically
pleasing but independent of short-term fads. A truly well
designed product is one you’ll want to keep for years.
Nonetheless, there are still plenty of companies out there
that purposefully produce sub-standard products with a
limited lifespan, feeding into a frenzy of mass consumption. It’s what Philippe
Starck, in his characteristically brash but poignant way, refers to as the Kleenex
society: “Buy, put in the garbage, Buy, garbage. Buy, garbage.”
For Erwan Bouroullec of the famed Bouroullec brothers, this is one of the
greatest challenges facing the design world at present.
CID
met Bouroullec dur-
ing the Middle East launch of the brothers’ latest creation, Axor Bouroullec, last
month. “I think the design world is
fi
ghting against big manufacturers that make
products that shouldn’t exist. I think that there are too many companies that
make things that are not done very well,” he said.
Electronic goods for the kitchen are a prime example. In many cases, they are
of distinctly low quality, with a lifespan of only a year or two. They are designed
badly on purpose, just to keep them cheap.
It is time for the consumer to instigate change, Bouroullec insisted. “I think we
really have to make people understand that it is important to buy the right prod-
uct, because behind the act of buying lies a really important politic,” he said. “In
France, some of the most interesting products for me are organic food products.
When you buy organic vegetables or meat, I think there is a really good deal
between the producer and the customer, and vice versa.”
This is evident in the fact that the customer is happy to buy better vegetables,
even though they might not all be the same shape and size, or perhaps haven’t
been washed properly. The customer is even willing to accept that they might not
get some produce whenever they want it. The point is that they know that they
are getting quality, and that is what really counts.
This attitude should be extended to all of the products that we buy – from
coffee machines to of
fi
ce desks. The consumer is king after all, and should be
using that power to great effect.
ADVERTISING
Sales Manager
Leigh Roche
Tel: +971 4 210 8679 email: leigh.roche@itp.com
Business Development Manager, Saudi Arabia
Rabih Naderi
Tel: +966 1 2068697 email: rabih.naderi@itp.com
STUDIO
Group Art Editor
Daniel Prescott
Art Editor
Simon Cobon
PHOTOGRAPHY
Director of Photography
Sevag Davidian
Senior Photographers
E f r a i m E v i d o r, J o v a n a O b r a d o v i c
Staff Photographers
Isidora Bojovic, George Dipin,
Murrindie Frew, Lyubov Galushko, Shruti Jagdesh,
Mosh Lafuente, Ruel Pableo, Rajesh Raghav
PRODUCTION & DISTRIBUTION
Group Production Manager
Kyle Smith
Deputy Production Manager
Matthew Grant
Production Coordinator
Nelly Pereira
Managing Picture Editor
Patrick Littlejohn
Distribution Manager
K a r i m a A s h w e l l
Distribution Executive
Nada Al Alami
CIRCULATION
Head of Circulation & Database
Gaurav Gulati
MARKETING
Head of Marketing
Daniel Fewtrell
Marketing Manager
Annie Chinoy
ITP DIGITAL
Director
Peter Conmy
Internet Applications Manager
Mohammed Affan
Web Designer
Meghna Rao
ITP GROUP
Chairman
Andrew Neil
Managing Director
Robert Serafin
Finance Director
Toby Jay Spencer-Davies
Board of Directors
K M Jamieson, Mike Bayman,
Walid Akawi, Neil Davies, Rob Corder, Mary Serafin
Circulation Customer Service Tel: +971 4 210 8000
Certain images in this issue are available for purchase.
Please contact itpimages@itp.com for further details or visit
www.itpimages.com
P r i n t e d b y E m i r a t e s P r i n t i n g P r e s s L . L . C . D u b a i
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Audited by: BPA Worldwide
Average Qualified Circulation: 6,944
(July - December 2009)
The publishers regret that they cannot accept liability for error or omissions
contained in this publication, however caused. The opinions and views contained
in this publication are not necessarily those of the publishers. Readers are advised
t o s e e k s p e c i a l i s t a d v i c e b e f o r e a c t i n g o n i n f o r m a t i o n c o n t a i n e d i n t h i s p u b l i c a t i o n
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particular circumstances.
The ownership of trademarks is acknowledged. No part of this publication or any
part of the contents thereof may be reproduced, stored in a retrieval system or
transmitted in any form without the permission of the publishers in writing. An
exemption is hereby granted for extracts used for the purpose of fair review.
SELINA DENMAN, EDITOR
selina.denman@itp.com
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Commercial Interior Design
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visit: www.itp.com/subscriptions
Cover image:
Vegetal Chair, by
Paul Tahon and
R & E Bouroullec.
Published by and © 2010 ITP Business
Publishing, a division of the ITP
Publishing Group Ltd. Registered in the
B.V.I. under Company number 1402846.
Commercial Interior Design
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