Find that job: Lesson 63. Growing green
A green image is a must-have label for business nowadays. And it's rooted in hard economics. Ethical consumerism and climate change are forcing companies to strike a balance between their economic interests and their responsibility to communities and the environment.
In the past business had to make a profit. Now, in order to survive it's got to have a social conscience. The rise of ethical consumerism means that if a company is not perceived as eco-friendly, people will stop buying its goods. Business now must be seen to respond to social and environmental concerns. It can no longer afford to ignore the challenges of poverty, climate change and globalisation.
More and more companies are investing in green energy projects and going carbon neutral. But are they really altruistic or just opportunistic? Aren't they just jumping on the eco-bandwagon? Climate change creates new business opportunities and the green market is worth billions of dollars. It is often said that funding for eco-friendly projects has been rising faster than greenhouse gas in recent years! Companies are getting hefty state subsidies for future green technology and the ones that get it right are going to make billions.
q Słownik:
growing green - rozwijać działalność gospodarczą za pomocą 'zielonej' technologii
must-have label - niezbędna etykietka
rooted (in sth) - zakorzeniony (w czymś)
ethical consumerism - etyczny konsumeryzm
climate change - zmiana klimatu
to strike a balance - zachowywać równowagę
responsibility - odpowiedzialność
community - społeczność
environment - środowisko
to make a profit - przynosić zyski
conscience - sumienie
perceived - postrzegany, widziany
eco-friendly - przyjazny środowisku
to respond to - reagować na
challenge - wyzwanie
poverty - bieda, ubóstwo
concern - zaniepokojenie, obawa
green energy - zielona energia
to go carbon neutral - być neutralnym pod względem emisji dwutlenku węgla
to jump on the bandwagon - wykorzystywać koniunkturę, korzystać z okazji
to create - stwarzać
opportunity - okazja, szansa
to fund - finansować
to rise - rosnąć, wzrastać, zwiększać się
greenhuse gas - gaz cieplarniany
hefty - pokaźny, potężny
state subsidies - subsydia rządowe
eco-entrepreneur - przedsiębiorca ekologiczny
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