ExpertsAcademy-1-FoundationTranscript.pdf

Experts Foundation

Brendon:

for some reason your story has been going like this

and you're ready for it to go like that?

How are you all doing out there? You made it to

Experts Academy, welcome. This is my favorite

personal event because this event, over the next

four days, will help you get your voice, message,

desire and dreams out into the world.

Everybody is here for a different reason but we're

all here on the same common journey. We're all

trying to figure out how to get our content out to the

world. It may be just your life story. You may have

a compelling story and if more people knew about

this their lives would improve.

There are a lot of people in this room who I know

have a lot more experience speaking, coaching

and doing a lot of things that I do. I’m a young

punk kid, but I figured out a few things in this

industry that I think will serve you. Some of those

things are very basic.

Maybe you have strategies. If more people knew

how to do these things you teach, their lives would

improve or their business would grow. Everybody

in this room has a common story or common

journey.

I know everyone in this room came here for two

reasons.

Our common journey is what I call the Expert

Journey, which is simply how do we get our

information out there? A lot of people attached

these weird connotations and words to it they’re

like oh an expert, I don’t want to be an expert; they

have hooks to that word “expert.”

First, you found your voice and desire and know

what you want to teach. You have information,

content, something within you that you want to get

out to the world and maybe you're just starting so

you're asking where do I start?

It’s sad because they miss the fact that sometimes

they need some credibility or someone to follow.

It’s not said in a weird way but have you ever

noticed that when you break your leg and go to the

hospital you’d rather deal with the expert then the

person who admits you? Has anyone ever had

that experience?

Maybe you did a preliminary search and people

said you have to get good at teleseminars,

webinars, podcasts, do seminars, coaching and all

of these things to be an expert. You have to figure

it all out and go- go-go. You ask where do I start?

How many people are in that bucket?

How many people are in another bucket where you

started this dream, you’ve been out there training,

putting your things online and trying for a while, but

This is about helping you position yourself no

matter where you are on your expert journey.

Some of you have been doing this for 10 years and

I guarantee your positioning probably isn’t as good

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as it could be. Some are just starting and

wondering how to get their message out there in a

much focused way.



You’ll also learn how to become a

seminar leader.

How do you put something like this together? How

do you get 300 people from all over the place

come to a room for four days? How do you get

1,000 people or 50 people or whatever your goals

are?

Some will ask, “How the hell do I find my

audience?” Some will wonder why their audience

isn’t buying anything anymore. You’ll find all of

those answers this weekend if you’ll just hang with

me and have a good time.

We started in a hotel not too far from here with 42

people in the room. This tiny room of 23 at max

capacity required us to take out all the tables and

put in rows.

Can you do that, yes?

Audience: Yes.

Brendon:

I started with a little desk like this, my laptop and

computer speakers that I bought for $75. I had

one thing that cost more than anything I imagined,

the screen that we rented from the hotel and I was

like oh my God $800!

This weekend is four days of you trying to keep up

with me. I’m guessing most of you can do that.

There are some that can’t.

I’m going to hit you with so much information so

fast because we have a lot to cover. I’ve got to

teach you to become highly paid writers and

authors who get big books contracts.

We had 42 people in there, I’m controlling the

music from here and the speakers were under

there so it had this weird muffled sound because it

was under the skirt. It was the most ridiculous

thing but everyone starts somewhere, yes?



You’ll learn how to become highly paid

speakers.

I’m going to show you where to start and how to go

like this. In less than 18 months, how did I build a

multi-million dollar business in this industry, as an

expert? I want to show you that journey so I’ll be

sharing my story.

People ask me in the speaking, how did I do this,

saying you went from here to here overnight. It’s

because I have a very specific campaign sequence

you’ll learn this weekend. I’ve got to teach you

how to promote yourself as a speaker, not to start

at the $1,500 level, but at the $10,000 - $25,000

level.

The goal is that you all leave here with a checklist

of things. Even if you're starting from a place

where you’ve never done this before or you’re

extremely advanced that you can follow this plan

so you know what to do.

Most people, even the National Speaker

Association or other organizations out there who

have been trying to do this have been taught all

this garbage for so many years that used to work

but doesn't work anymore. I’ll prove it to you and

show it to you.

I’m guessing another reason you are here is

because you’ve gone to other seminars and events

that didn't give you what you needed in terms of

the tactical- “What do I do on Monday?” True.

How did I start out at $25,000 a speech? There

are a lot of you in the room who are probably

better speakers than me, yet as a basic speaker I

start out at $25,000. Why? Because I have a

campaign sequence so I’ll show you that campaign

this weekend.

This is about you getting that tactical of what to do

on Monday when you leave here. My challenge is

to motivate, inspire you and keep you here for four

days physically, be present with you in that way,

but more importantly, give you a plan.

We're going to tap into your potential. A lot of you

will have new ideas of what’s possible in your

business. Big ideas you never imagined to try

because now you have a plan.

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Most people are doing what most people know

how to do. Is this true? Here is my assumption

about this group. You're all overachievers, you all

have content, life stories or strategies to get out

there or you're trying to figure out what that is.

way more than anybody else in the marketplace in

your industry.

We’ve got people in the medical industry, self-help,

in business and people from all different industries.

What I’m going to teach you this weekend works

for all of them across the board.

The challenge is you’ve been out there to a lot of

seminars with enough concepts or ideas and lots

of benefits but they never say what you should do.

The once we position you intelligently how do we

promote you out there, because unless you're

promoting and until you start promoting well you're

never going to be paid well, so we need to make

sure that you're promoting intelligently.

Why is it that some genius, super high IQ is over at

M.I.T, Harvard or wherever they are working in the

world, in some science lab and getting paid this

much as an expert, someone who has content

knowledge, and somebody over here like myself

might be out there getting paid way more, 15, 20 or

50 times more.

Has anyone been in this boat? It’s how I began.

It’s why I started this seminar. I was frustrated

going to seminar after seminar. They say make

sure to write a book proposal and get a major

publisher.

So, I thought, what does a major book proposal

look like? I’m a smart guy; show me what it looks

like and I can fill in the stuff. Does anybody agree?

My assumption is that you're already incredibly

intelligent people, passionate and ready to go you

just need a plan to figure out how to promote

yourself.

Why? It’s because I’ve learned to position my

expertise and promote it in a way that serves more

people and ultimately leads to more income for

me.

This weekend is about how to position you,

about positioning.

Therefore, we have to figure out what your

positioning secret is but also, what your

promotional campaign is going to look like. Many

of you are thinking, “I’m not a marketer.” The

reality is, everybody in this room might not be a

marketer but everybody in this room is a creator.

Am I right? Say I’m a creator.

 Then you must figure out what your

position is in the marketplace.

 What is your expertise?

 What is it you're going to be known

for?

 What is your content?

 What do you look like?

 What is your online presence?

Audience: I’m a creator.

That’s positioning who you are, so when people

look you up or look at whatever marketing

materials you're putting out there, they know who

you are, why you're different and what value you

can add to them. We’ll go through this in detail.

Brendon:

We're creator’s which is partially the reason you

came here because you think, “I can create all this

stuff but I’m broke.” It’s true isn’t it; we all begin

the story somewhere. Everybody in this room can

relate to this.

The second thing we’ll talk about is

promotion. Everybody in this room needs

to learn a better promotion strategy.

You know your information is amazing and you're

amazing but you think why isn’t this income just

coming to me. I’m thinking this shit up, I’ve got the

Law of Attraction going on, I’m ready to go and

nothing is happening.

Unfortunately, in the last two decades the focus on

promotion has been to send out a brochure and

your business will grow. Has anyone tried that? It

doesn't work. We’ve got to get a more intelligent

promotion strategy for you, in which you're doing

Why? You can send out all the vibes in the world

but if you're not sending out intelligent promotions,

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nothing will come back to you in this industry. You

must position and promote so intelligently that

people say of course, I’ll come spend four days

with you for thousands of dollars.

Brendon:

You're job is also to play with me this weekend. Its

four days. I need you to e present with me and

pull the energy within yourself. You need to be

here to make it through my weekend event. If

you’ve never been with me before, I guarantee it

will be a challenge for you energetically because

I’m going to give you so much info over and over.

•

Of course, I’ll hire you as a life coach to

walk me through this journey.

•

Of course, I’ll buy our stuff online.

•

Of course, I believe in you.

•

Of course I need your help.”

It’s all about figuring out your promotion,

positioning and we’ll also teach you how to get

paid through that process, because at the end of

the day you need to make money to sustain your

journey and voice and I totally get that. I’m lucky

with this seminar.

If you're in la-la land and you can’t get focused,

present and here then this might be a whole mute

weekend for you. I need this weekend to be

compelling and powerful for you. The only way we

can do that if you’ll be here present with me. Will

you do that, yes?

We need to figure out your strategy for positioning

and promoting. This is a big deal. How many

have already figured out that you know inherently

that you're not positioning yourself well? How

many know that right now you're not getting paid

what you're worth? Say yes.

Audience: Yes.

Brendon:

Raise your hand and say I’m here!

Audience: I’m here.

Brendon:

I think everybody in this room is probably not

getting paid what you're worth. We need to figure

out those three pieces, positioning, promoting and

getting paid.

You have traveled from all over and I know you're

tired. It’s Thursday morning and we have to crank

for four days. I promise I’ll be here with you for

four days, totally present and ready to go.

Once we figure that out this whole journey for you

is going to be from this story to this story. I think

you’ll find that incredibly valuable because how

many people know it’s your time for this? Say yes.

I’m probably more traveled and more exhausted

than anybody else in this room. I traveled

yesterday to get here and it took me 32 hours of

travel time to get here. I had to go from Fiji, but my

flight was cancelled. Then I could go again the

next day but if that flight got cancelled I wouldn’t be

here.

Audience: Yes.

Brendon:

Then we have to put you back there. This is a

journey I’ve been on, helped thousands of people

with and that you're going to have when you leave

here with the plan in place, the total knowledge

and checklist.

We were scrambling to figure out what to do. I had

to fly from Fiji all the way over to New Zealand not

a big deal, it’s only four hours and then I’m stuck

there but we got out of Fiji late so I missed my next

connecting flight. I’m thinking people might start

showing up but I might not get there.

This will probably be the only seminar you need to

go to in this industry this year if you just put it into

play.

Then boom, we miss the next connecting flight and

have to get another flight. Then it’s another 14

hours over to get here and after 10 days of running

crazy to make all of this happen.

Your job is to put it in play. Will you do that?

Audience: Yes.

So, I get here and then I have to work all night to

prepare so 32 hours of travel to be here- how

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many of you have traveled more than 32 hours to

get here? Travel time… where did you come in

from, Indonesia. Everybody give him a big hand.

goal or desire, something to get something

important out to the world. Did you meet people

like that?

How do we stay present for four days? We

support and engage each other. We get present

and passionate. We have to be here. Everyone

say I’m here!

Audience: Yes.

Brendon:

That’s the best part of coming here.

Audience: I’m here.

You're going to meet extraordinary people who can

follow with you on your expert journey who can be

on the same path. You can call and say I just tried

that crazy thing that Brendon told me about and it

worked. Did you do it? No. You should do it!

Brendon:

I need you to be here and to support the people

who are here with you in a different way than

you’ve probably done before.

You meet a lot of people that can be your

accountability partner, but also just friends along

the journey. I found during this journey, that

having people who are trying to do the same thing

as I am and calling them about what works for you

and what doesn't work, whether it was doing a

master mind when I began or just working with

people I met at seminars, getting that person who

can support me along the way was huge.

You're going to learn lots of business ideas and

concepts, but we need to make sure that you're

sharing it with each other, that you're sharing that

energy and passion.

Right off the bat I want you to meet each other but

in a different way. In a few minutes, I’m going to

ask you to stand and get into groups of four. I

want you to share quickly who you are, where you

came from and what you are doing now that’s cool.

I finally got into that place where I believed in my

voice and my potential. It was even more of a big

deal.

I love this question. What are you doing now that’s

cool? If you're not doing anything right now that’s

cool, share what it is that you want to do that’s

cool. The last thing to share is why you are here.

What did you want to get out of this weekend?

Some of you know my story and some don’t.

When I began in this industry, most people think I

began with my car accident which I’ll tell you about

later. That was the inspiration. I had a lot of

inspiration after the car accident to change my life,

to help other people change their lives, but I never

quite believed in my ability to get that message out

yet.

•

Who are you?

•

Where are you from?

•

What are you doing now that’s cool?

•

Why are you here?

Stand and share in groups of four. I want you to

share with passion. Be excited to be here. It’s

Thursday morning. Everyone stand up now and

go.

Can anyone relate? I knew my story, I knew I

could serve other people but I didn't believe that I

could get my voice out there, so for several years I

struggled figuring out this piece. Then someone

taught me about what I could do and how I could

help other people.

How many people met somebody cool? Say yes.

Audience: Yes.

It was a shy girl named Sarah that began this

journey for me. This industry began with a little girl

named Sarah, for me.

Brendon:

I’ve been so blessed. I never get the people who

just want to make money; I get the people who

want to do something cool, who have a message,

Sarah was this girl in my public speaking class at

the University of Montana. I was a graduate

student in organizational communication and they

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