Business-to-Business-Marketing.pdf

BUSINESS TO BUSINESS

MARKETING

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MARKETING

U.C. Mathur

Professor of Management Studies

Amity University Noida

Formerly, CEO, World Digital,

CEO, Modi Telecom and

CEO, Escorts Telecom

PUBLISHING FOR ONE WORLD

NEW AGE INTERNATIONAL (P) LIMITED, PUBLISHERS

New Delhi· Bangalore • Chennai • Cochin • Guwahati • Hyderabad

Jalandhar • Kolkata • Lucknow • Mumbai • Ranchi

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BUSINESS TO BUSINESS

Published by New Age International (P) Ltd., Publishers

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ISBN (13) : 978-81-224-2939-8

P UBLISHING FOR ONE WORLD

NEW AGE INTERNATIONAL (P) LIMITED, PUBLISHERS

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