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The Customer Catcher© P.U.M.P. Marketing System
This book is dedicated to all the hard working entrepreneurs
and independent professionals, like you, who continue on
in the face of any challenge to add value to society,
to support your family, and to build your business
and win your FREEDOM!
And to È
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The Customer Catcher© P.U.M.P. Marketing System
Copyright ¨2008, Martin Wales
All rights reserved.
No part of this publication may be reproduced, stored in a retrieval
system or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording, scanning, or otherwise,
except as permitted under Sections 107 or 108 of the 1976 United
States Copyright Act, without either prior written permission of the
Publisher.
Request for publisher permission should be addressed to
admin@CustomerCatcher.com
or to:
Customer Catcher Media & Communications
Board of Trade Tower
Suite 350, 1 First Canadian Place
Toronto, Ontario
M5X 1C1
CANADA
ph (+1) 416.657.2520
3
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The Customer Catcher© P.U.M.P. Marketing System
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"Martin Wales is just what a small business needs! A man
who provides you with and has the information that will
make a huge difference to your business. He presents it in
an easy-to-understand manner and in a way that's very
effective for your business and your life. I think the planet is
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-- Jay Conrad Levinson Î
Marketing Icon, Famous Author
& Father of Guerrilla Marketing§
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The Customer Catcher© P.U.M.P. Marketing System
Table of Contents
Chapter One
The P.U.M.P. Marketing System Strategy ÈÈÈÈÈÈÈÈÈÈÈÈ.È.ÈÈ 6
Chapter Two
The Hot Dog Theory of Marketing ÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈ. 25
Chapter Three
Customers, Cash Flo, List Building and Lead Generation...ÈÈÈÈÈÈÈÈÈ 50
Chapter Four
Free Marketing For Maximum Profit .ÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈ 73
Chapter Five
Using PR to Market Your BusinessÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈ.. 94
Chapter Six
P.U.M.P. Up Your ReferralsÈÈÈÈÈÈÈÈÈÈÈÈÈ.ÈÈÈÈÈÈÈ.. 114
Chapter Seven
How to Create Irresistible Offers That Sell ÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈ.. 137
Chapter Eight
P.U.M.P. Up Your Profits ÈÈÈ.ÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈ 163
Appendix One
P.U.M.P. Marketing FAQsÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈ 188
Appendix Two
ResourcesÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈÈ.ÈÈÈÈÈÈÈ.. 190
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