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A Writer’s Guide To Overcoming Rejection
A Practical Sales Course For The As Yet Unpublished
Edward Baker
To my father,
Douglas Harry Baker
1919 - 1996
Copyright © Edward Baker 1998
All rights reserved.
No part of this book may be reproduced by any means, nor transmitted, nor translated into a machine language,
without the written permission of the publisher.
Summersdale Publishers Ltd
46 West Street
Chichester
West Sussex
PO19 1RP
UK
www.summersdale.com
ISBN 1-8402-4010-5
Printed and bound in Great Britain.
Contents
Chapter One: The Author As Salesperson
Chapter Two: Planning For Publication
Chapter Three: Product Development
Chapter Four: The Sales Presentation
Chapter Five: Handling Rejection
Chapter Six: Sales Meetings
Chapter Seven: Work In Progress
Chapter Eight: Rejection Revisited
Chapter Nine: Beyond Failure
Appendix: Recommended Reading
Chapter One
The Author as Salesperson
Do not fall into the error of the artisan who boasts of twenty years in his craft while in fact he has had
only one year of experience twenty times.
The Analects Of Confucius
It ain’t what you do, it’s the way that you do it.
That’s what gets results.
Oliver & Young
The Odds Against You
Each and every day, thousands of unsolicited manuscripts land upon the desks of the stressed-out,
overheated editors of publishing houses all over the world. And each and every day, those selfsame
editors will instruct that thousands of polite "Thanks, but no thanks" letters be sent back to their authors
along with the unread material. The reasons given in the standard letter may range from pressure of
work to the state of the market, but for the author it doesn’t really matter - a rejection is a rejection.
And it hurts.
Rejection is a crushing blow to any author. After months, perhaps years, of unpaid labour on a project
dear to his or her very soul, the author is greeted not with praise but with a computer-generated letter
from someone who can’t even be bothered to read what’s on offer. Ninety out of a hundred such pieces,
in fact, will meet with this fate. The bad news for the would-be author doesn’t stop there, either. The
odds of those pieces that survive this process getting into print are vanishingly small too. In addition to
the above litany of woes, authors face unique problems that are not encountered by any other species of
creative artist. A painter, for instance, can hang his or her paintings on a wall and tell the critics go hang
themselves! If necessary, it can even be sold on a street corner, where enough people will see it to
perhaps start a trend. Likewise, a musician can make direct contact with his or her audience and even
cause record companies to sit up and take notice. (Think of punk rock in the late seventies and those
who refused to sell it until they saw the money involved.) The hapless author, on the other hand, must
seek any audience larger than a gathering via a third party. An author cannot fully function without the
permission and help of a publisher.
Faced with these overwhelming problems, many authors simply give up the struggle. The once
cherished manuscript that seemed to offer all the promise of a fresh young life is consigned to the attic
or cellar. Frustrated and bitter, the author joins the company of those who comfort themselves with the
thought that "it’s impossible to break in." This is a tragedy in both artistic and human terms. Chances
are that the rejected material is no worse than books, poems, plays or films that have "made the grade";
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