Writing - Business Letters - Career Press - How To Write Letters That Win.pdf

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Surefire Sales Letter EBook
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Important Notice
Legal requirements and ethical standards regarding advertising, marketing, communications, etc. for your
profession may vary from state to state and jurisdiction to jurisdiction.
Accordingly the author and publisher of this course issue this important legal notice:
Neither the author or the publisher make any express or implied warranties concerning the legal or ethical
appropriateness of any marketing documents, materials, or instructions.
If in doubt about the appropriateness or legality of any materials, you should obtain competent guidance just
as you would with any marketing documents or materials you would develop on your own.
This publication is designed to provide accurate and authoritative information in regard to the subject matter
covered. It is sold with the understanding that the publisher is NOT engaged in rendering legal, accounting
or other professional service.
If legal advice or other expert assistance is required, the services of a competent professional person should
be sought. This is in accordance with the principles adopted by the Committee of the American Bar
Association and a committee of publishers.
Surefire Marketing, Inc.
14312 Fairdale Road
Silver Spring, MD 20905
301-656-2424
fax 301-656-2471
sales@surefiremarketing.com
http://www.instantsalesletters.com
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Publisher’s Preface by Yanik Silver
I uncovered this practically unknown and very rare manuscript while going
through dozens of old advertising and marketing books from the early 1900’s
(when people realized advertising’s only function was to sell). Inside I was
greeted to sales letter secrets that have long since been forgotten (or perhaps
never known in the first place). I was amazed at the proven information re-
vealed in this rare document.
What you’re about to read shouldn’t be casually brushed aside simply be-
cause it was written nearly a century ago. It’s true that some of the expressions
and writing styles may have changed – however the basic selling principals are
just as applicable and timely today as they were when this manuscript was first
published. (Probably more so, if you look at the pitiful job most business
letters do.)
In fact, I think the subtitle for this book really says it all:
“How to build business letters that command attention, stir desire, bring
orders – how to put the personal touch into a letter – handling inquires,
complaints and collections – actual letters that have brought results.
247 Vital pointers gathered from 1200 actual letters”
Imagine 1,200 letters analyzed and dissected for you. This manuscript is the
result of that effort. I’m sure you’ll find many tips inside this valuable re-
source to help you write more powerful business letters.
Enjoy!
© Surefire Marketing, Inc. All rights reserved.
http://www.instantsalesletters.com
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Contents
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