Amherst Media - The Best of Teen and Senior Portrait Photography Techniques and Images from the Pros.pdf - [ebooks] - MultiZone

the best of

TEEN AND SENIOR PORTRAIT

PHOTOGRAPHY

Techniques and Images

from the Pros

Bill Hurter

Amherst Media ®

PUBL ISHER OF PHOTOGRAPHY BOOKS

Published by:

Amherst Media ®

P.O. Box 586

Buffalo, N.Y. 14226

Fax: 716-874-4508

www.AmherstMedia.com

Publisher: Craig Alesse

Senior Editor/Production Manager: Michelle Perkins

Assistant Editor: Barbara A. Lynch-Johnt

ISBN: 1-58428-111-1

Library of Congress Card Catalog Number: 2003103023

Printed in Korea.

10 9 8 7 6 5 4 3 2 1

No part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic, mechan-

ical, photocopied, recorded or otherwise, without prior written consent from the publisher.

Notice of Disclaimer: The information contained in this book is based on the author’s experience and opinions. The

author and publisher will not be held liable for the use or misuse of the information in this book.

TABLE OF CONTENTS

The Photographers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

1. Senior Portrait Photography, Yesterday and Today . . . . .18

Yearbooks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19

School Dress Code . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

Deadlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

When Contracts Work . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

Today’s Senior Studios . . . . . . . . . . . . . . . . . . . . . . . . . . .24

Why Good Photographers Turn to Seniors . . . . . . . . . . . .25

Web Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25

2. Ways of Posing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27

Relaxed, Natural Posing . . . . . . . . . . . . . . . . . . . . . . . . . .28

Subject Positioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28

The Head and Shoulders . . . . . . . . . . . . . . . . . . . . . . . . . .30

The Head-and-Shoulders Axis . . . . . . . . . . . . . . . . . . . .30

Male Posing vs. Female Posing . . . . . . . . . . . . . . . . . . . .31

Tilting the Head . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31

Sloping Line of the Shoulders . . . . . . . . . . . . . . . . . . . .31

Face Positions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31

Seven-Eighths View . . . . . . . . . . . . . . . . . . . . . . . . . . . .31

Three-Quarters View . . . . . . . . . . . . . . . . . . . . . . . . . . .32

Profile View . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32

The Eyes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32

Differences Between Direct and Diffused Light . . .57

Hair and Background Lights . . . . . . . . . . . . . . . . .58

Broad and Short Lighting . . . . . . . . . . . . . . . . . . . .59

Umbrellas and Softboxes . . . . . . . . . . . . . . . . . . . .60

Lighting Ratios . . . . . . . . . . . . . . . . . . . . . . . . . . . .62

A Wall of Fill Light . . . . . . . . . . . . . . . . . . . . . . . . .63

Fashion Lighting . . . . . . . . . . . . . . . . . . . . . . . . . .64

Feathering the Lights . . . . . . . . . . . . . . . . . . . . . . .64

Reflectors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64

The Softer the Better . . . . . . . . . . . . . . . . . . . . . . .66

Retouching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .66

The Mouth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34

Posing Hands and Fingers . . . . . . . . . . . . . . . . . . .35

Three-Quarter- and Full-Length Poses . . . . . . . . . .37

Weight on the Back Foot . . . . . . . . . . . . . . . . . . .39

Camera Height . . . . . . . . . . . . . . . . . . . . . . . . . . . .39

Working Distances and Focal Length . . . . . . . . . . .39

Active Posing . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41

Giving Directions . . . . . . . . . . . . . . . . . . . . . . . . . .41

Subject Comfort . . . . . . . . . . . . . . . . . . . . . . . . . . .41

Applying and Breaking the Rules of Posing . . . . . .41

5. Natural Lighting for Seniors . . . . . . . . . . . . . . . .68

Window Light . . . . . . . . . . . . . . . . . . . . . . . . . . . .70

Diffusing Window Light . . . . . . . . . . . . . . . . . . .71

Photographing in Shade . . . . . . . . . . . . . . . . . . . . .71

Photographing in Open Shade . . . . . . . . . . . . . . . .73

Light Modifiers . . . . . . . . . . . . . . . . . . . . . . . . . . .73

Reflectors for Fill . . . . . . . . . . . . . . . . . . . . . . . . .73

Gobos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .74

Scrims . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .75

3. Communicating and Getting Great Expressions . .43

Pre-Session Consultation . . . . . . . . . . . . . . . . . . . .43

Two Clients . . . Always . . . . . . . . . . . . . . . . . . . . .45

No Parent at Session . . . . . . . . . . . . . . . . . . . . . . .45

Number and Type of Poses . . . . . . . . . . . . . . . . . .46

Individuality . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46

Facial Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48

Psychology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49

Breaking Down Defenses . . . . . . . . . . . . . . . . . . . .50

Clothing and Accessories . . . . . . . . . . . . . . . . . . . .50

Colors and Patterns . . . . . . . . . . . . . . . . . . . . . . .51

Shoes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52

Eyeglasses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52

Hair and Makeup . . . . . . . . . . . . . . . . . . . . . . . . . .52

The Makeover . . . . . . . . . . . . . . . . . . . . . . . . . . . .54

4. Studio Lighting for Seniors . . . . . . . . . . . . . . . . .55

The Illusion of Three Dimensions . . . . . . . . . . . . .56

Key and Fill Lights . . . . . . . . . . . . . . . . . . . . . . . . .57

The One-Light Lighting Effect . . . . . . . . . . . . . . .57

4 THE BEST OF TEEN AND SENIOR PORTRAIT PHOTOGRAPHY

Flash Techniques . . . . . . . . . . . . . . . . . . . . . . . . . .76

Fill Flash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .76

Determining Exposure with Flash-Fill . . . . . . . . .77

Flash Sync Speeds . . . . . . . . . . . . . . . . . . . . . . . .78

Flash-Key on Overcast Days . . . . . . . . . . . . . . . .78

Flash-Fill with Direct Sunlight . . . . . . . . . . . . . . .79

Working at Midday . . . . . . . . . . . . . . . . . . . . . . . . .79

Using Long Lenses to Cut Image Contrast . . . . . .80

Finish Differences . . . . . . . . . . . . . . . . . . . . . . . . . .99

Deposits and Prepayments . . . . . . . . . . . . . . . . . . .99

Proofing Session . . . . . . . . . . . . . . . . . . . . . . . . . .100

6. Senior Marketing Techniques . . . . . . . . . . . . . . .82

Be Consistent in Your Marketing . . . . . . . . . . . . . .82

Bulk Mailing . . . . . . . . . . . . . . . . . . . . . . . . . . . . .83

Constantly Evaluate Your Marketing Program . . . .83

Digital Graduation Announcements . . . . . . . . . . . .84

Direct-Mail Campaigns . . . . . . . . . . . . . . . . . . . . . .86

Direct-Mail Frequency and Guidelines . . . . . . . . .86

Dollar-a-Day Sessions . . . . . . . . . . . . . . . . . . . . . . .86

The “Dream Team” . . . . . . . . . . . . . . . . . . . . . . . .86

Ellie Vayo’s CD Business Card/

Portfolio Presentation . . . . . . . . . . . . . . . . . . .86

The “Friends” Promo . . . . . . . . . . . . . . . . . . . . . . .87

How Much Should You Spend? . . . . . . . . . . . . . . .87

List Brokers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .87

Market in Threes . . . . . . . . . . . . . . . . . . . . . . . . . .88

Notice of Secondary Usage . . . . . . . . . . . . . . . . . .88

Posting Proofs on the Internet . . . . . . . . . . . . . . . .88

Senior Albums on Display . . . . . . . . . . . . . . . . . . .89

Senior Contact and Follow-Up . . . . . . . . . . . . . . . .89

Senior Photo Exchange . . . . . . . . . . . . . . . . . . . . .89

Student Representatives . . . . . . . . . . . . . . . . . . . . .89

Video Marketing . . . and Then Some . . . . . . . . . . .90

Wallet Special . . . . . . . . . . . . . . . . . . . . . . . . . . . . .90

Yearbook Advertising . . . . . . . . . . . . . . . . . . . . . . .90

The “You Ought to Be in Pictures” Promo . . . . . .92

Window Dressing . . . . . . . . . . . . . . . . . . . . . . . . . .92

8. Senior Photographer Profiles . . . . . . . . . . . . . .102

Fuzzy and Shirley Duenkel:

It’s All Happening at Home . . . . . . . . . . . . . . .102

Jeff Smith: Reinventing the Senior Market . . . . . .106

Ellie Vayo: Customer Service

at the Highest Level . . . . . . . . . . . . . . . . . . . . .109

Richard Pahl: 100 Percent Digital,

100 Percent Seniors . . . . . . . . . . . . . . . . . . . . . .111

Ralph Romaguera: Understanding

the Savvy Senior Market . . . . . . . . . . . . . . . . . .114

Deborah Lynn Ferro: The Artist’s Touch . . . . . . .117

Michael and Pamela Ayers: The Senior Album . . .120

7. Pricing and Proofing . . . . . . . . . . . . . . . . . . . . . .93

Session Fees and Types . . . . . . . . . . . . . . . . . . . . . .93

Liability Waiver . . . . . . . . . . . . . . . . . . . . . . . . . . . .96

Pricing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96

Package Pricing . . . . . . . . . . . . . . . . . . . . . . . . . .96

À-la-Carte Pricing . . . . . . . . . . . . . . . . . . . . . . . .97

Special Offers . . . . . . . . . . . . . . . . . . . . . . . . . . . . .97

Glossary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .121

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .125

TABLE OF CONTENTS 5

Amherst Media - The Best of Teen and Senior Portrait Photography Techniques and Images from the Pros.pdf

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika: