Future Minds_ How the Digital Age Is Changing Our Mind What We Can Do About It - Richard Watson, Philosopher.pdf

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Richard Watson is an author, speaker, and consultant who
helps individuals and organizations to think ahead, with a par-
ticular emphasis on strategic foresight. He is the founder of
What’s Next, a website that documents global trends, and is co-
founder of Strategy Insight, a scenario planning consultancy.
His clients have included, among others, IBM, McDonald’s,
PricewaterhouseCoopers, Virgin, Department of Education,
Public Libraries NSW, Ikea, Toyota, Coca-Cola, and PepsiCo.
Richard also writes for a number of business publications world-
wide, including Fast Company (US), Future Orientation
(Denmark), and Retail Banking Review (Australia).
Richard was born in the UK and divides his time, rather unsuc-
cessfully, between London and Sydney. Apart from two future
minds (aged 8 and 10), his other interests include old cars, old
wine, and fixing things in sheds.
Further information can be found at:
www.nowandnext.com
www.strategyi.net
www.futuretrendsbook.com
For Georgie, who gives me the space to dream.
Praise for Richard Watson’s previous book
FUTURE FILES
“Pick of the Week: Cheaper than a crystal ball and twice as fun, this
book by futurist and web creator Watson examines what ‘someday’
could be like, based on the five key trends of ageing; power shift to
the East; global connectivity; the ‘GRIN’ technologies of Genetics,
Robotics, Internet, and Nanotechnology; environmental concerns,
and 50 less general but equally influential developments that will
radically alter human life by the year 2050.
Watson gently scoffs at Jetsons-like wishful-thinking technology and
flying cars; instead he predicts the fanciful (mindwipes, stress-control
clothing, napcaps that induce sleep) and the useful (devices to har-
ness the sea to generate energy; self-repairing car paint; retail tech-
nology that helps us shop, based on past buying habits; hospital
plasters that monitor vital signs).
In between the fun and frivolity, he prognosticates the frightening:
the ‘extinction’ of individual ugliness and free public spaces; the
creation of hybrid humans; a society made of people who are
incapable of the tiniest tasks; and insects that carry wireless cameras
to monitor our lives. Part Jules Verne, part Malcolm Gladwell,
Watson has a puckish sense of humor and his book is a thought-
provoking, laughter-inducing delight.”
Publishers’ Weekly
“A Must Read. Well written and concise predictions.”
MediaFuturist.com
“A detailed investigation into what author Richard Watson believes
are the five key trends that will shape our future. Things get
interesting once Watson unravels the effects of the combined trends.
There is an amusing ‘extinction timeline’ for the next 50 years, where
he nails his colours to the mast in predicting the ideas destined for
the scrap-heap.”
Director
“I found myself warming to his intense curiosity about what is going
on in the world and I appreciated the absence of academic snobbery.”
Simon Caterson in The Age
“Watson’s book is as much about analysing the speed and robustness
of trends that are already emerging to distinguish between short-
term fads and long-term shifts. The book is at its most interesting
when Watson makes specific predictions for how everyday objects
will change.”
Irish Times
“Inspirational read. Take a peek 50 years into the future with this
fascinating map of the trends that will change our lives for the better,
as well as those things we’ll leave behind. Mind-blowing predictions
are interlaced with fictional letters from the future at the end of each
chapter to better illustrate the effect of these scientific advances on
people’s lives.”
Soul & Spirit
“Author Richard Watson examines emerging patterns and
developments in society, politics, science and technology, media and
entertainment, and other industries — and makes educated, and
witty speculations as to where they might take us.”
Fast Company
“Provocative, entertaining, and full of surprising facts. A book to
help you decide whether the world is going mad or possibly
becoming more intelligent.”
Theodore Zeldin, author of An Intimate History of Humanity
“Futurologist Richard Watson journeys into tomorrow's world.”
Daily Telegraph
“Richard writes in a very clear fashion and presents a myriad of ideas
and possibilities in a very readable and accessible way. It is a great
read for anyone wanting to think about what the future might hold.”
Emergent Futures
“A snappy look at possibilities and a timely dose of reality.”
Boss Magazine/Australian Financial Review
“He deserves a gold star for predicting a credit meltdown.”
Guardian

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