Brands.That.Rock.What.Business.Leaders.Can.Learn.from.the.World.of.Rock.and.Roll.eBook-EEn.pdf

M ORE P RAISE FOR B RANDS T HAT R OCK

From the first time I saw the phrase “band loyalty” I knew this wasn’t

a typical, dry marketing tome. Leave it to Roger and Tina to find pure

marketing wisdom in a perfectly logical, yet entirely overlooked (and

unappreciated) place–rock music! But it works. Open your mind and

open Brands That Rock to kick-start your marketing creative juices.

Phil Urban, CEO

Grange Insurance

Brands That Rock st rikes a pleasing chord, whether you’re a Fortune

500 CEO, a first-year MBA student, or simply a musician at heart.

The authors remind us that our love affair with music can translate

into lucrative rewards if strategically linked to a progressive market-

ing approach.

Lloyd Trotter, President and CEO

General Electric Industrial Company

Blackwell scores! A fascinating read that connects you emotionally

t o the hidden brand strategies in rock’s legendary bands. A fresh

approach to creating profitable and successful brands in a dynamic

marketplace, Brands That Rock provides a rockin’ road map to suc-

cessful brand creation and dominance.

J. E. Issler, President and COO

H.H. Brown Shoe Company, Inc.,

a subsidiar y of Berkshire Hathaway, Inc.

Not only do Roger and Tina analyze branding and marketing strate-

gies from the world of rock and roll, they show you how some of the

world's great companies have implemented similar strategies to cap-

ture market share and customer loyalty.

Walden O'Dell, CEO

Diebold

Once our parents worried about the influence rock musicians would

have on us. In Brands That Rock, Roger Blackwell and Tina Stephan

convince us that it’s a must to learn from the rock jocks. The lessons

of rock-and-roll branding apply to companies universally.

Don Peppers and Martha Rogers, Founders

Peppers and Rogers Group

Coauthors, One-to-One book series

Roger Blackwell ‘rocks’ audiences when he speaks to groups around

the world. Now the passion and energy audiences have seen in per-

son are translated to the pages of Brands That Rock —in which he and

Tina show how that same passion helps energize great brands.

Jose Silibi Neto,

Partner and Cofounder

HSM Group

A guitar has been part of our brand for many years and Brands That

Rock shows why and how music makes such a strong emotional con-

nection with customers. We were so impressed with this book that

we intend to make it mandatory reading for our marketing and

advertising staff.

Rhett C. Ricart, President and CEO

Ricart Automotive, Inc.

By examining how bands that evolve become brands that endure,

Stephan and Blackwell show enterprises of any kind how to create

more fans and capture more revenue.

R. Brad Martin, Chairman and CEO

Saks Incorporated

Roger and Tina always bring fresh thinking to marketing topics. This

time, lessons from the world of rock and roll. It’s unique, insightful

. . . and fun reading.

Tom Moser, Vice Chairman, Consumer & Industrial Businesses

KPMG LLP

A fun read filled with new ideas and out-of-the-box analogies,

Brands That Rock makes an emotional connection with the reader

and gives strategic guidance to anyone interested in creating brands

that last.

Howard D. Putnam, speaker and author

Former CEO, Southwest Airlines

Roger has tread where the consumers are fickle, loyalty lasts through

one turn of the platter, and few brands survive. Brands That Rock

explores new territory in how brands evolve and stay current with

their consumer base. In today’s fragmented marketing world, this is

a great new source of ideas.

Jim Oates, former President

Leo Burnett Company

In a time when brands are looking for new ways to connect with cus-

tomers, great companies are stepping outside the business arena to

examine how other industries create fans. In Brands That Rock, Tina

and Roger help you take a fun, bold leap.

David Chu, Vice Chairman and Chief Creative Officer

Nautica Enterprises

Roger and Tina have shown us all how the sweetest music ever sung

can sweeten companies’ bottom lines and entertain others.

Jack Kahl, Founder and former CEO

Manco, Inc.

I’ve been fortunate to have helped develop strong brands like Barbie,

Hot Wheels, Sega, Sonic the Hedgehog, and Leapfrog, to name a few.

Music was strongly identified with the Barbie and Sega brands and

very important to building their popularity. The Sega Scream even

became part of rock concert culture. Yet the strong analogy between

what it takes to be an enduring rock-an-roll band and building a

strong brand had never occurred to me. Roger Blackwell and Tina

Stephan make it crystal clear....Who would have guessed that Sam

Walton, Wal-Mart, Gene Simmons, and KISS have a lot in common?

Tom Kalinske, Chairman

LeapFrog

Former CEO, Sega and Mattel Inc.

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