Marketing plan and calendar Beginners.pdf

Marketing Plan

+ calendar

STEP-BY-STEP MARKETING MACHINE

2010

THE CREATIVE PROFESSIONAL’S

BEGINNER PLAN

Marketing Plan

+ calendar

STEP-BY-STEP MARKETING MACHINE

2010

CREATEd BY:

Ilise Benun and Peleg Top

With special thanks to deidre Rienzo

THE CREATIVE PROFESSIONAL’S

BEGINNER PLAN

You may use this document for your own purposes, but please do not share it with others.

They can purchase their own at the www.marketing-mentor-store.com

How to use your

Marketing Plan & calendar

You have so many options when it comes to marketing your business

that it’s easy to get overwhelmed. Which tools should you use? How

often? When is the best time to make phone calls? When’s best to

email? Should you be blogging? How many networking events should

you attend each month? And how the heck will you it social networking in?

These and many more are the questions you’ve probably been asking

yourself.

Whether you are new to marketing, or you already have some marketing

in place, you probably realize by now that marketing is essential to the

success of your business. After all, without marketing, how will it thrive?

The answers are in your marketing plan. You need a plan that is not just

in your head, but on paper—a plan that will guide you through a year of

marketing, one day at a time, breaking out all the steps to follow. You

need a system in place, a process for contacting, mailing, following

up with both new and existing clients. It’s all about preparation and,

as Edna ‘E’ Mode in Disney’s The Incredibles , said, “Luck favors the

prepared.”

Without a plan, you’ll be haphazard in your efforts, and those efforts will

yield spotty results, at best. Without a plan, the Feast or Famine Syndrome

is always right around the bend. (Maybe you’ve already been there.)

But what if you don’t have a Marketing Plan? Or, worse yet, what if you

don’t know how to create one?

You hold in your hands the solution: the 2010 Grow Your Business Marketing

Plan + Calendar.

This combination Marketing Plan + Calendar will guide you through the

important basics of marketing that will work for your business in the year

ahead. The calendar can be easily tailored speciically to your needs, and

will result in a functional marketing machine that will attract new clients on

an ongoing basis and keep your pipeline full.

By working with this marketing plan, you’ll be surprised at what you can

accomplish in 12 months. Your business will grow, you will gain new

clients, you will make more money, and you will learn tools and strategies

that will beneit your success and proit for years to come.

Read this how-to article more than once, maybe even monthly over the

course of the year. You’ll be surprised at the new ideas that pop into your

head with some marketing experience under your belt.

Let’s get started.

Goals for the Year Ahead

List here 3-5 speciic, quantiiable goals you’d like to reach this year. Make

sure they’re quantiiable, or else you won’t be able to tell whether you’ve

actually reached them. So instead of “get new clients,” write “get 5 new

clients in the travel industry.” Make sense?

How Much Marketing Should You Do?

This is a good question. First, know that the

majority of your marketing will take more

time and effort than actual dollars, especially

for those using the Beginner calendar. It’s

most important to get the basic structure of

marketing in place, to set aside time for it,

and to follow your marketing plan + calendar.

Ideally, you should be

investing 5–10% of your

pre-tax annual revenue

back into your marketing

and 10–20% of your time

for business development.

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