Basic Design. Design Thinking - Gavin Ambrose.pdf

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Basics Design: Design Thinking
BASICS
Gavin Ambrose
Paul Harris
Design
08
TH!NKING
n
the act or practice
of using your mind to
consider design
DESIGN
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BASICS
Gavin Ambrose
Paul Harris
design
08
TH!NKING
DESIGN
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An AVA Book
Published by AVA Publishing SA
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permission of the copyright holder.
ISBN 978-2-940411-17-7
10 9 8 7 6 5 4 3 2 1
Design and text by Gavin Ambrose and Paul Harris
Original photography by Xavier Young
www.xavieryoung.co.uk
Production by AVA Book Production Pte. Ltd., Singapore
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Email: production@avabooks.com.sg
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incorporate amendments in future editions.
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2 3
Client: Futro Fanzine
Design: Futro
Design thinking:
Logo appropriation forces
people to consider the parallels
between large corporations
and religion
Futro Fanzine
This poster, created by Futro, appropriates a famous fast-food logo and adapts
it to the context of organised religion by making it appear like a church building or
bishop’s mitre. The appropriation transfers the fast-food brand characteristics and
colour scheme to the new context and implies that organised religion is akin to a
massive global brand with great marketing muscle. The design questions how
people view both large corporations and religion.
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Contents
Introduction
6
How to get the most out of this book
8
Frost Design
NB Studio
Studio Myerscough
Idea generation
48
42
Basic design
directions 50
Inspiration and
references
Samples and
feedback
46
60
Brainstorming
66
Value
70
28
Inclusion
74
Example project
30
Sketching
76
Presenting ideas
80
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