NLP - Kenrick Cleveland - 8 Biggest Persuasion Mistakes.pdf - NLP - Ebook Essentials - BoxBooki

Maximum Persuasion

HOW TO INCREASE YOUR

PERSUASION POWER

THE EIGHT BIGGEST PERSUASION MISTAKES THAT HURT YOUR

BUSINESS, CAREER, AND PERSONAL RELATIONSHIPS

AND HOW TO ELIMINATE THEM IMMEDIATELY.

By Kenrick E. Cleveland

Welcome to this exclusive report, brought to you by Forever Free.

The information in this report is probably far more interesting than what you’re expecting. This

report teaches you SKILLS OF PERSUASION that you can immediately implement in every

aspect of your communications, whether you’re a business owner, an employee, a student, a

negotiator, or even if you’re looking for a job. They’re applicable in your e-mail, conversations,

sales presentations, speeches, letters and faxes, and even in your advertising.

Unless you’ve studied with Mr. Cleveland before, you’ve probably never seen or heard about any-

thing like this. That’s why you’ll really want to FINISH THIS REPORT COMPLETELY before

forming any ideas about some of the many ways it can benefit you, okay?

Forever Free 253-476-3199 or fax 253-476-2956. See our new Web Page at

www.maxpersuasion.com . Our email address – kenrick@telisphere.com.

Before you go any further however, do these two things:

1. Click here (email address being updated) and send the resulting email. This will subscribe you

to The Free Persuasion Tip of the Week. You will enjoy free tips on improving your business

and personal skills that will make you money. (Please watch web site for the updating of this

service.)

2. Go to www.maxpersuasion.com and bookmark the site so you can come back often. Here you

can participate in discussions on our discussion board, hear live audio examples and much

much more.

NOTE: We’re starting with the simple strategies first. As you progress through this report, the

strategies get more powerful while also requiring more participation on your part. So PAY

CLOSE ATTENTION and take breaks throughout the lessons in order to ABSORB THIS more

fully.

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Maximum Persuasion

HOW TO INCREASE YOUR

PERSUASION POWER

HERE’S SOME OF WHAT YOU’RE GOING TO LEARN RIGHT HERE IN THIS

REPORT:

• What the Quotes Pattern is, how and why it works, and how to use it to increase your

persuasive power in every situation

• How to covertly compliment someone else using the Quotes Pattern without looking like

you’re being insincere

• How to covertly flame someone else using the Quotes Pattern - without taking the heat

• How to add impact to another person’s compliment using the Quotes Pattern

• Dangerous Word # 1 and why it kills your persuasive impact

• How to read between the lines of other people’s words to find the REAL meaning of what

they’re saying

• How to replace Dangerous Word #1 with a powerful, persuasive word

• The basis of Rapport: where trust really comes from and how to make people trust you in

every situation

• How to build trust in writing: e-mail, letters, faxes, memos, advertising, etc.

• How to use Rapport skills in combination for greater impact

• Why the “old fashioned” way of selling a product, service, idea or benefit doesn’t work and

how to use the technology of Criteria to convince anybody of almost anything

• The actual sequence for obtaining anybody’s Criteria, and detailed instructions on using their

own Criteria for persuasion

• Dangerous word #2, why it kills your persuasion message and how to get rid of it

• Why “slamming” your competition is a dangerous tactic and how to avoid it

• How to use emotional anchoring to your advantage in all persuasion situations

• Why disagreeing with people’s objections, rejections, or disagreements actually hurts you

• How to agree with them while changing their minds

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MISTAKE # 1 - FAILING TO USE THE “QUOTES PATTERN” TO SAY

SOMETHING GOOD ABOUT YOURSELF.

One of my favorite subjects to teach here at Forever Free is something I call, “Language Patterns.”

These are techniques for modifying your language in order to be more influential and persuasive.

We teach over two dozen different language patterns, and the “Quotes” pattern is one of them. The

“Quotes Pattern” is a way to say something good about yourself while maintaining your humility. It’s

a way to convince your prospect that something you’re bragging about is actually true! This is a

perfect technique for use in e-mail and faxes as well as all spoken communication, and it’s

especially useful when you’re looking for a job or a raise in your current job, or to convince

someone to join your MLM!

WHAT YOU’RE GOING TO LEARN IN THIS SECTION

In this section, you’re going to learn:

• What the Quotes Pattern is

• How and why it works

• How to use it yourself

• Real-world examples of this pattern

• How to covertly compliment someone else using the Quotes Pattern

• How to covertly flame someone else using the Quotes

• How to add impact to another person’s compliment using the Quotes Pattern

• A little about “Emotional Anchoring”

• Places where you can use the Quotes Pattern

Where would you want to use this? Anywhere that you want to say something good about

yourself to sound impressive: good things about your products, testimonials from your happy

customers, something impressive about your company, etc.

Here’s how it works:

Suppose I’m in a conversation with you and I want you to believe that I’m the most powerful per-

suader alive. I could simply say:

“I’m the most powerful persuader alive.”

But is that believable? Doesn’t it sound like I’m tooting my own horn? A statement like that doesn’t

really carry a lot of credibility, does it?

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“Many of my students tell me I’m the most powerful persuader alive.”

Suddenly, the sentence is a lot more believable. Instead of me saying that I'm powerful, students

are saying it. This is automatically more believable.

It’s amazing how simple this is, yet it works because it’s actually an “implied testimonial.” When

companies want to sell you a product or a service, why do you think they always show you what

their current customers are saying about the product or service? Because we tend to believe what

OTHER people say a lot more than what a person (or company) says about themselves.

Also, realize that in general, we don’t question whether or not it’s true that “my students” actually

said I’m the most powerful persuader alive. We simply accept it. (That’s partly due to a special way

which we interpret language. This is covered in more depth in the Home Study Course and our

ongoing conference call training.)

Here’s another example. Suppose you’re in a job interview and you want to mention that you

graduated first in your class, but you don’t want to sound self-important. Instead of saying:

“I graduated first in my class.”

say this instead:

“My friends tell me that since I graduated first in my class, I should easily be able to find the right

Do you see how this pattern informs the listener of the exact same information without you

sounding like a snob? The entire idea behind this is to take what you want to say about yourself

and put it into the words of someone else. Just put quotes around it, see?

As an exercise, rewrite the following sentences using the Quotes Pattern:

“This is the best price you’ll find on this product anywhere.”

“I have over a hundred satisfied clients.”

“I can do this project better than anybody else.”

REAL-WORLD EXAMPLES OF THE QUOTES PATTERN

Writing an e-mail to your boss, requesting better computer equipment: “Many of my coworkers

have mentioned that it’s almost a miracle how I can get anything at all done with the kind of out-

dated equipment I’m working on. They said I should immediately demand a top-of-the-line

computer system. So I’ve been thinking about how much more I think I could get done with a

system like that, and I thought I would run the idea by you.

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Trying to get a new job (talking to the interviewing person): “My last employer said I was such a

valuable member of the team that they would do anything to keep me there.”

Getting a raise (talking to your boss): “Some coworkers are telling me they appreciate the way I

work with them so much that I should get a really big raise. But I tell them I’m just doing my job!”

Selling your product or service (talking to a potential buyer): “Many customers tell me this is

worth TWICE what they paid for it. It almost seems ridiculous, then, for me to be offering it to

you a discount, doesn’t it? Hmm...” (Then wait for them to jump in and say, “Oh no! Your price is

very reasonable!”)

Convincing your banker to give you a loan: “The loan officer over at ABC Bank said they would

LOVE to have the chance to offer a loan like this to a person with my kind of perfect repayment

history, but I told them I had the obligation to check with my main bank first. That’s why I’m here!”

And you can easily think of your own examples where you could USE THIS PATTERN to enable

someone to believe something really great about yourself or your company. Are you having fun

with this yet?

USING THE QUOTES PATTERN TO COVERTLY COMPLIMENT SOMEBODY ELSE

Here’s another very powerful way in which you can use the Quotes Pattern. How many times have

you found yourself in a situation where you wanted to say something good about someone else

with out causing them to think you’re insincere?” Perhaps you want to pay your boss a compliment

as your year-end evaluation draws near. Or perhaps you just want to make someone feel good

about themselves in a covert way.

Here’s how you do it:

Decide what you want to say.

Put it in the Quotes Pattern.l

For example, suppose you want to tell your boss she’s doing a fantastic job. The non-persuasive,

direct way would be:

“Wow, you’re a really good boss. You’re so amazing—how you can get so many things done at once.

That’s what we call, “Spreading it thick.” It’s a deep-down insincere comment, and it’s not likely your

boss will think you really mean it (whether or not you actually do!).

So to smooth it over and give the same compliment while being taken seriously, USE THE

QUOTES PATTERN like this:

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NLP - Kenrick Cleveland - 8 Biggest Persuasion Mistakes.pdf

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