Sybex.Search.Engine.Optimization.An.Hour.a.Day.pdf

Optimization

An Hour a Day

Jennifer Grappone

Gradiva Couzin

Wiley Publishing, Inc.

Search Engine

Advance Praise for Search Engine

Optimization: An Hour a Day

Search Engine Optimization: An Hour a Day is an excellent primer for the beginner

do-it-yourself search-engine marketer. It covers the basic essentials of SEO but also

drills down into the challenges (both technical and business-specific) in an easy-to-read

and entertaining manner. The book offers a comprehensive SEO plan with metrics for

tracking your success that can be done conveniently in “an hour a day.” Even if you’re

considering outsourcing your SEO, this book is an excellent read and a great way to

understand the industry and the terminology involved.

—D ANIEL R IVEONG , Head of SEO Services, e-Storm International

Finally, a common-sense approach to day-by-day search engine optimization. The

authors offer a comprehensive yet light-hearted guide to preparing a successful SEO

strategy. If you are just getting started, this book is a must read to minimize your risks

and maximize your rewards. SEO: An Hour a Day is habit-forming. Readers should