Lesson Plan 149 Text.pdf

Samsung Electronics aims to double sales

Contents

The Article

Warm-ups

Before Reading / Listening

While Reading / Listening

Listening Gap Fill

After Reading

Discussion

Speaking

Homework

Answers

4 November, 2005

Samsung Electronics aims to double sales – 4 November, 2005

THE ARTICLE

Samsung Electronics aims to double sales

Top executives from the electronics giant Samsung have announced

their ambitious plans to make the company grow. It aims to more than

double its sales by 2010. It also has its eye on becoming the world

leader of 20 different products within the next five years. The South

Korean firm additionally said it wants to become one of the world’s

three largest consumer electronics companies. Samsung’s Chief

Executive Officer Yun Jong-yong shared his plans with market analysts.

Competitors are now rethinking their battle plans.

Samsung is already number one in the production of memory chips. It

is second, behind Intel, in semiconductors. Further, it is a leading

producer of a wide range of consumer electronics, including flat-screen

TVs and liquid crystal displays (LCDs). Samsung has been very

successful in the mobile phone market. It has already overtaken Sony

Ericsson to reach third spot and now wants to challenge leaders Nokia

and Motorola. Samsung has big business numbers to support its

expansion plans. It posted record sales of US$76 billion in 2004 and

has a 20 percent growth in sales in each of the past five years.

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Samsung Electronics aims to double sales – 4 November, 2005

WARM-UPS

1. MY ELECTRONICS: In pairs / groups, talk about the last three electronic

items you bought. Why did you buy those makers or models? If you were CEO of the

manufacturing company, would you be proud of those products? Why (not)?

2. TOP DOG: Look at the goods below. With your partner(s), decide which is the

world’s top company in making these goods. What should these companies do to double

their sales within the next five years. Is it possible?

• Mobile phones

• Cameras

• Laptop computers

• Sportswear

• Cars

• Pharmaceuticals

• MP3 music players

• Gaming machines

3. CHAT: In pairs / groups, decide which of these topics or words are most

interesting and which are most boring.

Top executives / electronics / giants / growth / world leader / market analysts /

competitors / battle plans / Intel / LCDs / record sales / Nokia / big numbers

Have a chat about the topics you liked. For more conversation, change topics and

partners frequently.

4. MARKET LEADER: Spend one minute writing down all of the different words

you associate with the words “market leader”. Share your words with your partner(s)

and talk about them. Together, put the words into different categories.

5. SAMSUNG EXEC.: You are now a top executive with Samsung Electronics.

You are sure your company can double its sales in five years and become one of the

world’s top three consumer electronics companies. Talk with other “executives” (not all

with the same company) about Samsung’s plans.

6. GROWTH: What is needed to double sales within five years? Talk about the

importance of the these things in doing this. Rank them in order of importance.

a. _____ Good products

b. _____ Being first in the market

c. _____ Classy advertising

d. _____ Giving presents to store electronics store owners

e. _____ A happy workforce

f. _____ Luck

g. _____ A booming Chinese economy

h. _____ The ability of senior executives to speak English

i. _____ A CEO with vision

Change partners and compare what you talked about and your rankings. Agree on new

rankings with your new partner(s). What is missing from the above list?

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Samsung Electronics aims to double sales – 4 November, 2005

BEFORE READING / LISTENING

1. TRUE / FALSE: Look at the article’s headline and guess whether these

sentences are true (T) or false (F):

a. Samsung has big plans for a twofold increase in its sales. T / F

b. Samsung is looking at a doubling of sales by the end of the decade. T / F

c. It wants to become one of the five largest electronics companies. T / F

d. Competitors are now rethinking their battle plans. T / F

e. Samsung is trying to become the number one memory chip producer. T / F

f. Samsung is already top dog in the mobile phone market. T / F

g. Samsung posted sales figures that suggest it can meet its targets. T / F

h. Samsung’s sales have increased by 20 percent annually for five years. T / F

2. SYNONYM MATCH: Match the following synonyms from the article:

a. top

company

b. announced

back up

c. within

reconsidering

d. firm

additionally

e. rethinking

inside

f. production

get to

g. further

senior

h. reach

increase

i. support

manufacture

j. growth

revealed

3. PHRASE MATCH: Match the following phrases from the article (sometimes

more than one combination is possible):

a. Top executives from the

analysts

b. ambitious plans to

on becoming the world leader

c. has its eye

leaders Nokia and Motorola

d. one of the world’s three

range of consumer electronics

e. shared his plans with market

largest consumer electronics companies

f. already number one

the mobile phone market

g. a leading producer of a wide

electronics giant Samsung

h. very successful in

in the production of memory chips

i. and now wants to challenge

sales of US$76 billion

j. It posted record

make the company grow

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Samsung Electronics aims to double sales – 4 November, 2005

WHILE READING / LISTENING

WHICH WORD? Strike through the incorrect word in each pair of italics.

Samsung Electronics aims to double sales

Top executives from the electronics dwarf / giant Samsung have announced

their ambitious plans to make the company grow / growth . It aims to more than

double its sales by 2010. It also has its eye / ear on becoming the world leader

of 20 different products within the next five years. The South Korean farm / firm

additionally said it wants to become one of the world’s three longest / largest

consumer electronics companies. Samsung’s Chief Executive Officer Yun Jong-

yong shared his plans with market analysts. Competitors are now rethinking

their battle / beetle plans.

Samsung is already number one in the production of forgotten / memory chips.

It is second, behind Intel, in semiconductors. Further, it is a leading producer /

production of a wide range of consumer electronics, including flat-screen TVs

and liquid / digital crystal displays (LCDs). Samsung has been very successful in

the mobile phone market. It has already undertaken / overtaken Sony Ericsson

to reach third spot and now wants to challenge leaders Nokia and Motorola.

Samsung has big / poor business numbers to support its expansion plans. It

mailed / posted record sales of US$76 billion in 2004 and has a 20 percent

growth in sales in each of the past five years.

Find More at http://khodamorad.blogfa.com

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