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The 10 Most Unusual Marketing Secrets

An Interview with Joe Vitale

TERRI LEVINE :

Well, I am just so darned excited, I’ve hardly been able to wait for

this last class because we have an amazing guru. And I’ll just

make a quick check, you’re there, yeah?

JOE VITALE:

I’m here. I guess you’re talking about me. ☺

TERRI:

Yes, I’m talking about you. Well, you guys are in for just a most

special treat and it is with just extreme joy that I share with you

that our guru is Joe Vitale. And many of you have met Joe before

on some of our calls and heard about Joe and read his books.

He’s author of the best-selling e-book, Hypnotic Writing , the

number one best selling book, which we refer to frequently,

Spiritual Marketing . Joe also recorded a best-selling audio

program for Nightindale Conant, and it’s extraordinary, I have it,

it’s called, The Power of Outrageous Marketing , it’s very cool.

He also wrote one of the first books ever published on Internet

Marketing and that was back in 1995, that’s really interesting to

me, called, CyberWriting .

He’s written, There’s a Customer Born Every Minute . And The

Seven Lost Secrets of Success and gosh probably seven books or

more after that.

Joe is also President of Hypnotic Marketing and his clients include:

The Red Cross, Herman Children’s Hospital, PBS Television,

Jerry & Esther Hicks, hundreds of authors, speakers, small

businesses, and entrepreneurs from all around the world.

And here is what I want you to know: One of his news releases

made a man a millionaire. And Joe’s publicity ideas have gotten

his clients on national television and the national media including

on Oprah.

And one of his strategies brought in $25,000 with one email in one

week. Wheeew! So, I’m delighted to have Joe share some time

and some of his wonderful wisdom with us. He has taken time out

today to bring his proven ideas for fast marketing and his fast

marketing, as you can hear, gets results. Joe, thank you for being

here.

JOE VITALE:

Well thank you, what an honor and what a treat, and what a nice

introduction. I feel proud of myself after listening to it. ☺

TERRI:

Good, as you should. But I have really one burning question and

then I’m just going to let you go. How’s that sound?

JOE VITALE:

All right.

TERRI:

Our listeners have been with us now for this Fast Marketing

Journey and they have many, many pieces and many components.

This is much like people who have read many books, heard many

tapes, devoured many ideas, and now wonder what out of all of it

they should do. I’d like for you to share any wisdom you could in

how they take all of this and now how they can get fast results.

JOE VITALE:

OK, and how much time do I have?

TERRI:

You have about four minutes. No I’m kidding.

JOE VITALE:

All right, I’m going to break the four-minute mile here. I figured

that was the question you were going to ask, or something like that,

so I have ten pointers that I can go through. But I can go through

them fairly easily and fairly quickly, but you or anybody can ask

any questions along the way. In fact, I can pause after each one

and if somebody has a question just spout off and I’ll see if I can

answer it.

So the very first one for me, and this is the guiding light principle

for me, that helps me, helps my clients, and I’m sure will help you.

Maybe it’s been discussed and maybe it hasn’t, and that’s the idea

Set An Intention .

Setting an intention will direct every thing you do and it will also

direct the universe to bring you what you need to achieve that

intention.

I remember you mentioned Oprah, a few minutes ago. And I don’t

watch her that often but I remember one time turning on the

television and I heard her say, as if she was speaking only to me,

“Intention rules the earth.”

I thought, oh my word, there it is, the quote of the lifetime. And

most people know by now I’ve got a license plate holder on the

front of my car that says, “I am the power of intention.”

So I would ask everybody to set an intention for what you want,

what are the results you want to achieve from the fast marketing

you’ve been learning about. I have no idea how many principles,

ideas, tips, tricks, methods, strategies you’ve been listening to. But

it will all sort itself out if you start with the fundamental premise of

what do I want and declare it, state it, write it down and say it to

yourself so it’s an intention that’s going to guide you in everything

you do.

So, any questions about that one?

SHARON WILSON:

Joe, I don’t have any questions, I just want to say yes, that that is

probably the most powerful principle I know also.

JOE VITALE:

I say right now, set an intention . Ask yourself, what do I want to

achieve in the next 30 days, what do I want to be at the end of that

30 days. And write that so it is a guiding light, that is your

principle, that’s the light at the end of the tunnel. That is what will

orientate you to everything you’ve been learning. It will sort out

the stuff that will make that happen and the stuff that won’t make it

happen will fall away. But it all begins with an intention. That

rules the universe as far as I’m concerned. So that’s number one.

Number two is, Follow Your Hunches . I’m a big believer in this

and I’m often surprised by what my hunches tell me. I mean I may

get an urge to turn left one day when I’ve been turning right for

years, and suddenly I discover a store or a business or, in an actual

case, in Houston I discovered a house by turning left one day

following my intuition, that I ended up buying and living in it for

nine years.

I feel that your hunches are going to come into play more---this is

why it’s step two--- after you do step one, set an intention. When

you set that intention you’re telling your unconscious, you’re

telling your conscious, you’re telling the universe, you’re telling

all aspects of all energies that are in the world to bring this about.

But then it starts to give you hints on what to do by speaking to

you through other people, through turning on the TV one day and

Oprah speaks to you and says, intention rules the earth.

Or, you’ll get this hunch to do something, or to make that call, or

to write the letter, or to pick up a particular book, or to go to

Amazon one day and search marketing books when you hadn’t

done it before.

And so step two for me is pay attention to that intuition, to your

gut, to your hunches, and I guess that goes right into acting on

them. You want to pay attention to your hunches, but also act on

them. There are too many people that get the hunch and don’t act

on it. And I’ve learned from hard, hard experience that if I didn’t

act on that hunch, I’d regret it later. It was warning me, it was

alerting me, it was leading me to an opportunity or away from

something I didn’t want to go to. So step two for me is pay

attention to your hunches and act on them.

I’m pausing for dramatic emphasis

TERRI:

And I’m pausing to soak that in, so thank you.

JOE VITALE:

And to let anybody ask a question if they want.

And number three is, and this starts to get even more concrete,

number three is make a list of the to do’s that you want to act on .

This can be the beginning of your marketing plan. You might

want to reflect on what you’ve been listening to on all these calls

and I hope you’ve been making notes or you’ve had a way to re-

listen to the calls so you can refresh your memory about what was

being said. And then make a list of the top 10 best ideas, the

things that you want to act on. And again, just write them down.

That list can end up being your marketing plan, and it’s as simple

as writing a list.

I have a daily list that I use every day and I’ve often used, I don’t

know if you’ve talked about this or not Terri or Sharon, but the

Abraham Calendar is a great tool.

TERRI:

We haven’t. That would be great to bring up.

JOE VITALE:

Oh, OK, gosh. I think everybody should have the Abraham

Planning Calendar.

TERRI:

I keep mine sitting right here.

JOE VITALE:

I forget what it’s called, isn’t it --

TERRI:

It’s called Daily Planning Calendar and Workbook for a One Year

Study of Spiritual Practicality .

JOE VITALE:

There you go. I didn’t even know we were going to talk about this,

but this is so cool. I have it right here in front of me. But every

day I write down my to do’s on the left side of the page. So I’ve

got this little page, there’s a left column and a right column. And

on the left column it’s a heading that’s already pre-printed it says,

“Things I intend to do today.”

So on that I’ll write down the things I intend to do. Like today at

4:00 I’m being interviewed, I’m giving this little talk. So that’s on

the list. And there’s a few other things that I needed to do and that

all goes on Joe’s side of the list – this is what I am going to do.

These are the things that are my marketing strategy, my things to

do for the day.

Joe Vitale - The 10 Most Unusual Marketing Secrets.pdf

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