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The new
BMW Series Saloon
www.bmw.com
Sheer
Driving Pleasure
THE NEW BMW SERIES SALOON.
JOY IS AN EXPLORATION OF BEAUTY.
BMW EfficientDynamics
Less emissions. More driving pleasure.
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INSPIRING DESIGN DOES NOT ALWAY
S BEGIN ON PAPER.
Beauty, they say, is in the eyes of the beholder. The beauty of a BMW is based on ideas. In the case of the new BMW Series Saloon, the designers’
idea was to re-invent dynamism, using distinctive and elegant lines. They designed an elongated front section, which suggests power while helping to
lower fuel consumption. The interior design is both harmonious and dynamically charged. Find out more about dynamism in its most beautiful form:
www.bmw.com/ series
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What is it about the new
BMW Series Saloon that
makes it so hard to take
one’s eyes off it? Is it the
expressive front? The sporty
contours of the bonnet?
The distinctive tail? The
car’s overall elegance?
The dynamic movement
it suggests? Or is it simply
the fact that the new
BMW Series Saloon
epitomises aesthetic
per fection?
www.bmw.com/ series/design
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A FORMULA TO
CAPTIVATE THE
SENSES.
The new BMW Series Saloon is the sum of
sportiness and elegance, dynamism and ef ciency,
agility and comfort. It all adds up to something very
special:
J OY.
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